Read: We read it like an examiner: the words as a name, the design as a whole.
Name: Your name in the forms an examiner weighs, in your goods and the related ones.
Logo: Your logo against live and pending USPTO logos, the closest side by side with yours.
Owners: Which owners have a record of opposing brands like yours.
Answer: A plain-English answer, before you file.
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87% of refused names weren't an exact match. We check the close ones too.
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LogoVerify research · October 2026
What we found in 4,980 USPTO refusals
We read 33,246 USPTO office-action letters on 31,609 U.S. applications filed as names, logos with words, or designs, in equal random samples, whose first examination (2019–2022) ended in an office action. 4,980 were refused because the mark was likely to be confused with an existing one (Section 2(d)).
of refused logos with words were blocked by word marks alone
59%
Plain word marks (standard characters), no stylised lettering and no design. 32% had a cited mark with a design. n = 2,156 logo applications.
of refused names were blocked by a mark with a logo
25%
At least one cited mark had a design element; 7% more by stylised lettering. n = 2,366 name (standard character) applications.
of refused names were not an exact match
87%
Only 13% matched the cited mark exactly; 10% shared no word with it at all. Logos with words: 83% not exact. n = 2,365.
of refused names cited a mark outside the applicant’s classes
27%
17% only in a related class, 10% in another class. Logos with words: 25%. n = 2,365.
median wait from filing to the refusal
4 months
128 days for names (middle half 91–223 days, n = 1,933), 131 for logos with words (n = 1,633).
of refused names ended abandoned
71%
Against 45% of names in the same sample that were not refused. Logos with words: 67% against 36%. n = 2,371.
How we counted: letters from the USPTO’s TSDR records, every mark the examiner cited looked up in the USPTO’s daily data, counted per application and per mark type, never pooled. Related classes follow the USPTO’s own coordinated class list; some old registrations still carry pre-2002 class numbers. The sample is applications that got a first office action, not every application.
An examiner asks the first two when you register. Owners ask the third.
1
Could your name be confused with a live mark?
Close spellings and common sound-alike spellings
Each main word on its own
Your goods and the related ones
Details+–
The examiner weighs sound, look and meaning, in goods that are related, not only identical. We also check split or joined words; very common words count as weak.
Not covered: foreign-language equivalents, or names refused as descriptive, a surname or a place.
2
Could your logo be confused with a live mark?
The words in your logo, checked as a name
The whole logo, against live and pending USPTO logos
The closest logos, side by side with yours
Details+–
Each close logo says why it looks alike or different, and links to its USPTO record.
Logos filed in the last few days may not be in yet.
3
Once you’re published, who is likely to oppose?
Owners with a record of opposing others
How many were brands like yours
From public TTAB records, with the date
Details+–
Owners can oppose within 30 days of publication, or send a letter once you’re selling. TTAB records are refreshed weekly.
No record found doesn’t mean safe. Marketplace takedowns aren’t recorded here.
Name and logo, read together. The free preview shows how many USPTO logos look like yours; the full check has all six parts, in the order the result shows them.
01
Verdict
Likely, Possible or Clear — in plain English
02
Why
The marks that could block your name, and why
03
If you file
The closest mark an examiner would weigh first, and owners who’ve opposed others
04
Similar logos
The closest live and pending USPTO logos, side by side with yours
05
Clear alternatives
Names that come back clear, checked with your logo
06
Report
A clean PDF for you or your attorney
Already tried the USPTO search?
The USPTO gives you a list. LogoVerify shows you which ones matter.
Close spellings, split or joined words, each main word
You think of each one and search it
Done for you
Related goods (the USPTO’s coordinated classes)
You look them up
Done for you
Owners with a record of opposing
Not in the search (TTAB records are separate)
Shown next to each match
A verdict, the reasons, and what to change
No, a list to judge yourself
In plain English
Official record and filing
Yes, file there
No, we check, we don’t file
Use the USPTO for the official record and to file; use LogoVerify to decide before you do. Not legal advice.
Who it's for
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Trademark check for a new brand name and logo
“Bought the domain, printed the bags, opened the shop. A year later, the application was refused.”
You can use a brand before you register it, but an earlier live mark for related goods can still block the registration later. Check the name and logo while they’re drafts — close spellings, common sound-alike spellings and look-alike logos in related goods — before the domain, the LLC and the packaging.
“Paid the filing fee. Eight months later, a refusal letter citing a mark I never found.”
See the marks an examiner would weigh first, the reasons, and which owners tend to oppose, before the application fee ($350 per class) and the months of waiting. We check; you file at the USPTO yourself or with an attorney.
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“Delivered the logo Friday. The client forwarded a cease-and-desist Monday. Now I'm redrawing and refunding.”
Visual trademark search and logo similarity verification before every client handoff, with a report to send along — protect your portfolio from registered marks that text-only searches don't catch.
“Printed 500 units before anyone checked the artwork. One IP complaint later, the whole run was unsellable.”
Check your shop's own brand name and logo, and the t-shirt graphics, print-on-demand artwork and product designs you sell under it, before the print run or a Brand Registry application — including the visual look-alikes that keyword search never shows.
Start with the free trademark checker preview — no signup, no card: see how many USPTO logos look like yours. The full check — the verdict, every match with its owner, the If-you-file section, the alternatives and the clean report — comes with a one-time check pack of 5 or 15 checks; checks never expire, and your first pack has a full refund within 7 days if it wasn't useful. Naming brands every month? That's Pro.
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Free preview
See if a USPTO logo looks like yours, before you sign up
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No signup, no card
Your design against live and pending USPTO logos
How many USPTO logos look very similar, or share features
The closest match, blurred: its status and how close it is
Verdict in plain English: Likely, Possible or Clear, and why
Every similar USPTO logo next to yours, and why it looks alike or not
The marks that could block your name, and who owns them
Spot the owners who fight back, and how often they’ve tried to block others
If you file: the closest mark an examiner would weigh first
Clear alternative names, checked with your logo · clean PDF report
One-time, no subscription · checks never expire · plus tax where it applies · full refund within 7 days on your first pack
For ongoing brands
Pro
For founders and studios that name brands every month and want past checks re-run as new filings come in
$19.99per month
Everything in check packs, plus:
200 checks a month, refilled every month
Re-check any past name or design for new filings, on demand
Cancel anytime — pack checks and history stay yours
Billed monthly via Polar · plus tax where it applies
Full refund within 7 daysif your first pack wasn't useful
No subscription for packspaid once, checks never expire
Every full check includesyour name, your logo, the owners, a report
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FAQ
Questions, answered
Common questions about logo trademark search, the USPTO database, AI similarity scoring, Amazon & Etsy IP questions, and brand clearance for founders, designers, and makers.