For Etsy sellers

Etsy trademark checker — don't let your listing get removed.

Free AI visual trademark search against 13M+ USPTO records. Catch the conflicts Etsy's reporting system would flag — before you upload, before a brand owner sees it.

First check free. No card required.

1UploadStep 1/6

Drop your logo

PNG · JPEG · WebP — up to 5MB

Step 1 — drop your logo to start

Try LogoVerify

Drop your design. See the conflicts.

Free check against 13M USPTO trademarks. No card, no signup until you want the full report.

Keyword search can't see your logo. AI can.

— LogoVerify
  • 13M USPTO marks
  • AI visual
  • Free, no card

Step 1 of 5 — Upload

Check Your Brand

Upload your logo to find conflicts before you invest in it.

Drop your design here or click to browse

PNG, JPEG, WebP (max 5MB) · Or paste from clipboard

or

After you confirm the crop, our AI reads your logo for text, industry, and design hints to make the search more accurate.

From Etsy's official 2024 Transparency Report

832K+

Listings removed for IP in 2024

85,600

IP reports processed

26,500+

Shops removed for IP / counterfeit

85%

Of submitted IP reports = removal

Don't be one of them. LogoVerify catches the same visual conflicts Etsy's reporting system would flag — in 10 seconds, before your listing goes live.

Check a design free

How LogoVerify catches what Etsy's reporters flag

Etsy's biggest IP enforcers (Disney, Marvel, Nike, sports leagues) report listings by visual similarity, not exact text matches. The official USPTO Trademark Search at tmsearch.uspto.gov is built for text queries. LogoVerify is built for the visual conflicts text search misses.

  • Drag a design → image match against 13M+ USPTO marks

    No need to type a name, look up a Vienna code, or guess at the class. The system reads the image and finds the marks that look like yours.

  • Multi-signal scoring — visual, text, Vienna codes, industry

    One ranked result that blends image similarity with any text in your design and the Vienna design codes that describe its visual elements. USPTO TESS forces you to run those searches separately.

  • Default cross-class search

    Conflicts in adjacent Nice classes (apparel + accessories, software + SaaS) appear automatically — you don't have to know which classes to check.

Three mistakes that get Etsy listings removed

These are the three patterns most Etsy IP takedowns trace back to. Each is a check LogoVerify catches before you upload.

Fan art — even your own original drawing

Disney, Marvel, Pokémon, Nintendo, the NFL: their characters and team marks remain protected regardless of whether you traced the original or drew it from scratch. Trademark protects the brand identity, not the technical execution.

The ‘20% change’ myth

There is no percentage rule in U.S. trademark law. Modifications need to eliminate the likelihood of consumer confusion — not hit an arbitrary alteration threshold. A modified design that still evokes the original mark is still an infringement.

Generative-AI art that pulls in protected elements

An AI model that produces a recognisable character does not absolve you of trademark liability. The output still infringes if it evokes a protected mark — and your prompt history can be subpoenaed in a dispute.

How Etsy actually handles trademark complaints

Etsy does not proactively scan listings against the USPTO database. The system is complainant-driven: a trademark owner files a report, Etsy reviews it for completeness, and — if it meets policy — the listing is removed within 24-72 hours.

The gap most Etsy sellers miss

Etsy's DMCA counter-notice — the one that restores removed listings after 10 business days if the complainant doesn't sue — only applies to copyright claims. For trademark takedowns there is no equivalent statutory counter-notice. Restoring a trademark removal usually means negotiating directly with the rights holder, or showing Etsy that the underlying mark is invalid.

The takedown playbook: Got a cease & desist? POD seller playbook

Frequently asked questions

How does Etsy decide what is a trademark violation?

Etsy does not decide trademark validity itself. It removes a listing when a registered intellectual property owner (or authorized agent) files a report citing a specific registration. Etsy reviews for completeness, then removes if the report meets policy. The 2024 Transparency Report shows 85% of submitted IP reports resulted in some removal — meaning if a brand reports your listing, it's very likely coming down.

Is the trademark check actually free?

Yes. You get 3 visual trademark checks for free, lifetime, with no signup required for the first one. Pro is $19.99/month for unlimited searches plus detailed AI verdicts on every top match. No card required to start.

Can I appeal an Etsy IP removal?

It depends what was removed. For copyright removals (DMCA-based), you file a counter-notice through the unique URL Etsy emails you; if the rights holder doesn't sue within 10 business days, the listing is restored. For trademark removals, there's no equivalent counter-notice in U.S. law — the practical path is to negotiate directly with the rights holder, or to contact Etsy support with evidence that you're not infringing.

Do I need my own trademark to sell on Etsy?

No — most Etsy sellers operate without one. Registering your own mark gives you access to Etsy's Reporting Portal so you can defend against copycats, but it isn't required to sell. The bigger risk for most sellers is the opposite direction: accidentally infringing someone else's mark and getting your listing removed.

Check your design before it goes live.

Three free checks, no card. 10 seconds per check. Catch the conflicts that cost you the listing, the shop, or a rebrand.

Drop your design here

Selling on Amazon too? See the Amazon-specific checker →

Need help? customer.service@logoverify.com · What happens when you get a takedown

Stats sourced from Etsy's 2024 Transparency Report and Intellectual Property Policy. LogoVerify is independent and not affiliated with Etsy, Inc.

Etsy Trademark Checker — Free 10-Second Check vs USPTO | LogoVerify | LogoVerify