Amazon trademark checker — protect your Brand Registry & Merch account.
Free AI visual trademark search against 13M+ USPTO records. Catch the conflicts Amazon's automated detection blocks 99% of — before you submit your Brand Registry application or upload a Merch design.
First check free. No card required.
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Step 1 — drop your logo to start
Try LogoVerify
Drop your design. See the conflicts.
Free check against 13M USPTO trademarks. No card, no signup until you want the full report.
Keyword search can't see your logo. AI can.
- 13M USPTO marks
- AI visual
- Free, no card
Step 1 of 5 — Upload
Check Your Brand
Upload your logo to find conflicts before you invest in it.
Drop your design here or click to browse
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After you confirm the crop, our AI reads your logo for text, industry, and design hints to make the search more accurate.
From Amazon's official 2024 Brand Protection Report
Suspected infringements blocked proactively
Counterfeit products seized in 2024
Bad actors pursued by Amazon's CCU
Annual investment in brand protection
Don't be one of the blocked listings. LogoVerify catches the same visual conflicts Amazon's automated systems flag — in 10 seconds, before you submit.
Check a design freeHow LogoVerify catches what Amazon's detection blocks
Amazon's Brand Registry blocks 99% of suspected infringements proactively — often before you ever see the listing go live. The official USPTO Trademark Search at tmsearch.uspto.gov is the authoritative source, but it's built for text queries. Most Brand Registry and Merch rejections turn on visual similarity that text-only search can't catch.
Drag a design → image match against 13M+ USPTO marks
No need to type a name, guess a Vienna code, or pick a class. The system reads the image and finds the marks that look like yours — the same visual patterns Amazon's automated detection scans for.
Multi-signal scoring — visual, text, Vienna codes
One ranked result that blends image similarity with any text in your design and the Vienna design codes describing its visual elements. USPTO TESS forces you to run those searches separately.
Default cross-class search
Conflicts in adjacent Nice classes (apparel + accessories, software + SaaS, food + beverage) appear automatically — you don't need to know which classes Amazon's enforcement covers.
Three mistakes that get Amazon designs rejected
These three patterns are responsible for most Brand Registry rejections and Merch design takedowns. Each is a check LogoVerify catches before you submit.
Memes and puns that play on branded content
Even designs that initially pass Amazon's automated review can be removed later if they're flagged. Memes built around brand names, character references, or product slogans are a leading rejection trigger — Amazon's policy explicitly warns against them.
Submitting Brand Registry with a weak or contested trademark
Amazon's CCU has filed lawsuits against parties who obtained questionable trademarks specifically to abuse Brand Registry. The implication: Amazon's review of submitted marks is getting stricter. Marks registered in unrelated classes or for non-distinctive terms are flagged.
Skipping the USPTO pre-check on Merch uploads
Amazon's own guidance recommends checking tmsearch.uspto.gov before uploading a Merch design. Sellers who skip this step rack up rejections — and repeat rejections risk account standing. A 10-second visual check upstream prevents 30-day reapplication cooldowns downstream.
How Amazon's enforcement actually works
Unlike Etsy's mostly complainant-driven system, Amazon runs proactive automated detection that blocks suspected infringements before listings go live. The 2024 Brand Protection Report attributes 99% of blocks to this automated layer — machine-learning classifiers, image-matching across millions of registered marks, and Project Zero (35,000+ brands with direct takedown authority).
Beyond the platform layer, Amazon's Counterfeit Crimes Unit (CCU) escalates serial offenders to litigation. Since 2020 the CCU has pursued 24,000+ bad actors through civil suits and criminal referrals, securing over $180M in penalties. Recent 2024 cases include joint lawsuits with L'Oréal USA (counterfeit CeraVe) and four Hollywood studios (counterfeit DVDs).
Amazon's automated systems don't care about your intent — they pattern-match designs against a database of protected marks and block visually similar uploads. A pre-upload visual check against the same USPTO database Amazon's detection draws from is the cheapest insurance you can buy against a Brand Registry rejection or Merch strike.
Got a cease & desist already? POD seller's response playbook
Frequently asked questions
How does Amazon Brand Registry detect trademark violations?
Amazon runs proactive automated detection that blocks suspected infringing listings before a brand has to report them. The 2024 Brand Protection Report states 99% of suspected infringements are blocked proactively. Project Zero gives 35,000+ enrolled brands direct removal authority. The Counterfeit Crimes Unit (CCU) pursues serial offenders through litigation and criminal referrals.
Is the trademark check actually free?
Yes. You get 3 visual trademark checks for free, lifetime, with no signup required for the first check. Pro is $19.99/month for unlimited searches and detailed AI verdicts. No card required to start.
What happens if my Merch by Amazon design is rejected for IP?
Merch designs flagged for IP issues are rejected at upload review. You can reapply for the design after a 30-day cooldown with no penalty. Repeated IP rejections risk your Merch account standing. The fix is to pre-check designs against the USPTO database (and visually against logo banks) before submission — Amazon's own guidance recommends checking tmsearch.uspto.gov before upload.
Can I appeal an Amazon IP takedown?
Yes, through Amazon's appeals process via Seller Central, but the bar is high. Amazon prefers proof that the rights holder's claim is invalid, that your product genuinely doesn't infringe, or that you have authorization. The CCU has filed lawsuits against parties who obtained invalid trademarks specifically to abuse Brand Registry — meaning Amazon is willing to push back on bad-faith complainants. Document everything: invoices, license agreements, independent creation evidence.
Check your Amazon design before you submit.
Three free checks, no card. 10 seconds per check. Catch the conflicts that cost you the listing, the Brand Registry slot, or a Merch account suspension.
Drop your design hereSelling on Etsy too? See the Etsy-specific checker →
Need help? customer.service@logoverify.com · What happens when you get a takedown
Stats sourced from Amazon's 2024 Brand Protection Report and the Counterfeit Crimes Unit page. LogoVerify is independent and not affiliated with Amazon.com, Inc.