Comparison · checked October 27, 2026
LogoVerify vs LegalZoom
LegalZoom sells trademark searches and attorney-led trademark registration. LogoVerify is a first screen for your name and your logo before you pay to file, with no filing upsell.
In short
Use LegalZoom when you have chosen your name and want an attorney to file it, with a federal, state and common-law search included in the package.
Use LogoVerify before that step: test your names and logos for $8.99, drop the ones a USPTO examiner would likely refuse, and take the strongest one to filing.
LogoVerify and LegalZoom, side by side
| Feature | LogoVerify | LegalZoom |
|---|---|---|
| Built for | Yes.People naming a brand or drawing a logo, and self-filers; no legal training needed | Yes.Small businesses that want an attorney to file |
| Price | Yes.Free preview, no signup. Full result + 5 more checks for $8.99, one-time; 15 checks for $14.99 | Yes.Free exact-match search; Federal, State & Common Law search $299; registration $899 + USPTO fees |
| Logo or image search | Yes.Upload a design; compared with about 1.2 million live and pending USPTO logos | No.Not listed for the searches; a logo and a name need separate applications |
| Name search | Yes.Same name, close spellings, sound-alike spellings, plurals, words joined or split, the main word on its own | Yes.Free: exact matches only. Paid search adds phonetic matches and ranked results |
| Related goods and classes | Yes.Your class first, then the classes the USPTO lists as coordinated (related) | Yes.Your attorney selects the classes (registration package) |
| Answer you get | Yes.Likely conflict, Possible conflict, No close matches found or Depends on what you sell, naming the mark and why | Yes.Attorney advice on your odds of success (registration package) |
| Owners who oppose others (TTAB) | Yes.Flags owners with a record of opposing other applications | No.Not listed |
| Registers covered | No.USPTO only (live and pending marks) | Yes.Federal, plus state and common-law in the $299 search |
| Files the application for you | No.No. A first screen before you or your attorney file | Yes.Attorney files with the USPTO ($899 + USPTO fees) |
| Monitoring after filing | No.Not offered | Yes.3 months with registration, then $249 a year |
Where LegalZoom does more
- An attorney files your application and answers minor procedural office actions ($899 + USPTO fees).
- State and common-law search in the $299 package, which LogoVerify does not cover.
- Monitoring: three months with registration, then $249 a year.
Where LogoVerify does more
- Logo search: upload a design and compare it with about 1.2 million live and pending USPTO logos. LegalZoom does not list logo search for its trademark searches.
- Close and sound-alike names, plurals and the main word on its own. LegalZoom's free search finds exact matches only, and in our study of USPTO refusals 87% of refused names were not an exact match.
- Related classes the USPTO lists as coordinated, checked automatically: 27% of refused names cited a mark outside the applicant's classes.
- $8.99 for a full result plus 5 more checks, so you can compare several names before paying to file.
Questions people ask
Does LegalZoom's free trademark search check logos?
LegalZoom's free search looks for exact matches in USPTO records, and LegalZoom does not list logo search for its searches (checked October 27, 2026). LogoVerify compares an uploaded logo with about 1.2 million live and pending USPTO logos.
How much does LegalZoom charge to register a trademark?
LegalZoom lists attorney-led trademark registration at $899 plus USPTO filing fees, which are at least $350 per class since January 18, 2025. Its Federal, State & Common Law search is $299 on its own.
Should I check with LogoVerify before using LegalZoom?
It can save a filing fee. LogoVerify shows, for $8.99, which live or pending U.S. mark could block your name or logo and why. If the answer is clear, file with LegalZoom, another service or your own attorney; if not, change the name before you pay.
Does LogoVerify file trademarks?
No. LogoVerify is a first screen of USPTO records before you file. It does not file applications or give legal advice.
Sources
Facts about LegalZoom come from its own pages, checked October 27, 2026. Prices and features change; if something here is out of date, tell us and we will correct it.
LegalZoom is a trademark of its owner. LogoVerify is not affiliated with it. Not legal advice.
Check your name and logo before you file
Free preview, no signup, no card. Full result + 5 more checks for $8.99, one-time, when you want the answer.
Check a name or logo free