The Prudential Insurance Company of America
Trademark enforcement profile · on record 1984–2026
The Prudential Insurance Company of America has filed federal trademark or copyright enforcement actions. On record (1984–2026): 18 federal trademark or copyright lawsuits; 27 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 67% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 67% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs The Prudential Insurance Company of America has opposed
Real trademark applications The Prudential Insurance Company of America challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means The Prudential Insurance Company of America got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks The Prudential Insurance Company of America has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| (design-only mark) | 73799460 | 7 | 1 / 2 |
| ROCK SOLIDtext | 73630112 | 7 | 3 / 2 |
| THE ROCKtext | 73630113 | 7 | 4 / 1 |
| (design-only mark) | 73114969 | 6 | 1 / 2 |
| ROCK SOLID IN REAL ESTATEtext | 75861936 | 6 | 2 / 2 |
| ROCK SOLID RETIREMENTtext | 78844242 | 5 | 2 / 2 |
| ROCK SOLID IN REAL ESTATEtext | 75861935 | 5 | 2 / 1 |
| PRUDENTIAL | 73798998 | 5 | 1 / 1 |
| ROCK SOLID RELOCATIONtext | 77361255 | 4 | 2 / 1 |
| "OWN A PIECE OF THE ROCK" | 72421992 | 4 | 0 / 1 |
| (design-only mark) | 72199610 | 4 | 1 / 1 |
| ROCK SOLID RELOCATION | 77372241 | 4 | 3 / 0 |
| 1-800-THE-ROCKtext | 75515636 | 3 | 2 / 0 |
| PGIM | 86530595 | 3 | 0 / 0 |
| THE ROCKtext | 90350935 | 3 | 1 / 1 |
| (design-only mark) | 72422008 | 3 | 0 / 1 |
| YOUR ROCK FOR RETIREMENTtext | 78951171 | 3 | 2 / 0 |
| YOUR ROCK IN RETIREMENTtext | 78949558 | 3 | 2 / 0 |
| YOUR ROCK FOR RETIREMENT INCOMEtext | 77372933 | 3 | 2 / 0 |
| PRUDENTIALtext | 72074686 | 3 | 2 / 0 |
| THE ROCKtext | 88899576 | 3 | 1 / 1 |
| THE PRUDENTIALtext | 73565014 | 2 | 0 / 1 |
| PIECE OF THE ROCKtext | 73141118 | 2 | 1 / 1 |
| PRUDENTIAL | 75174466 | 2 | 0 / 0 |
| PRUDENTIAL | 88369649 | 2 | 0 / 0 |
| GET A PIECE OF THE ROCKtext | 74036085 | 2 | 2 / 0 |
| PRUDENTIAL FINANCIAL | 75822692 | 2 | 0 / 1 |
| PRUDENTIAL ADVISORtext | 75640971 | 2 | 1 / 0 |
| (design-only mark) | 73799098 | 2 | 0 / 1 |
| PRUDENTIAL | 75167524 | 1 | 0 / 0 |
| PRUDENTIAL-BACHE SECURITIEStext | 73519177 | 1 | 0 / 0 |
| REFUNDtext | 73525940 | 1 | 0 / 0 |
| PRUDENTIAL'S TIPPING POINTStext | 77111590 | 1 | 0 / 0 |
| PRUDENTIAL'S TIPPING POINTStext | 77111652 | 1 | 0 / 0 |
| PRUDENTIAL SECURITIES TARGET PROGRAMtext | 74402350 | 1 | 0 / 0 |
| (design-only mark) | 77884383 | 1 | 0 / 1 |
| ROCK-SOLID ECO-SMARTtext | 77606158 | 1 | 0 / 1 |
| PRU ROCK·SOLID ECO·SMART | 77607518 | 1 | 0 / 1 |
| GET A PIECE OF THE ROCKtext | 85901437 | 1 | 0 / 1 |
| PROOFtext | 75838594 | 1 | 0 / 0 |
| INSURED INCOME ACCOUNTtext | 73519148 | 1 | 0 / 0 |
| PRU ROCK SOLID BUSINESS SUSTAINABLE FUTURE | 86040181 | 1 | 0 / 1 |
| PRUDENTIAL'S TIPPING POINTStext | 77111613 | 1 | 0 / 0 |
| VR | 73437352 | 1 | 0 / 0 |
| THE PRUDENTIAL | 73565085 | 1 | 0 / 0 |
| (design-only mark) | 97447191 | 1 | 0 / 0 |
| (design-only mark) | 73565084 | 1 | 0 / 0 |
| PRUDENTIAL | 75174467 | 1 | 0 / 0 |
| MORTGAGE EXPRESStext | 73369819 | 1 | 1 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by The Prudential Insurance Company of America. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.