THE PROCTER & GAMBLE COMPANY
Trademark enforcement profile · on record 1964–2026
THE PROCTER & GAMBLE COMPANY has filed federal trademark or copyright enforcement actions. On record (1964–2026): 31 federal trademark or copyright lawsuits; 318 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 80% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 80% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs THE PROCTER & GAMBLE COMPANY has opposed
Real trademark applications THE PROCTER & GAMBLE COMPANY challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means THE PROCTER & GAMBLE COMPANY got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks THE PROCTER & GAMBLE COMPANY has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| SECRETtext | 73516849 | 23 | 9 / 1 |
| MR. CLEAN | 72031261 | 21 | 14 / 0 |
| SECRET | 72008152 | 13 | 9 / 1 |
| SURE | 72025181 | 12 | 4 / 2 |
| SECRETtext | 78506007 | 12 | 7 / 1 |
| SECRET | 78167896 | 11 | 5 / 2 |
| OLAYtext | 73190792 | 10 | 6 / 3 |
| ALWAYStext | 73839665 | 9 | 3 / 1 |
| SECRET PLATINUMtext | 78277327 | 9 | 5 / 1 |
| SECRET | 78167889 | 9 | 5 / 1 |
| OLAYtext | 78953353 | 9 | 7 / 2 |
| OLAYtext | 75720132 | 8 | 7 / 1 |
| OLAYtext | 77863010 | 8 | 7 / 1 |
| SECRET SKIN RENEWALtext | 78126136 | 7 | 4 / 1 |
| ALWAYS DISCREET BOUTIQUEtext | 87303983 | 6 | 1 / 0 |
| ALWAYS DISCREETtext | 86334319 | 6 | 1 / 0 |
| ALWAYS INFINITYtext | 78980792 | 6 | 1 / 0 |
| ALWAYS MY FITtext | 87291870 | 6 | 1 / 0 |
| ALWAYS | 88803250 | 5 | 1 / 0 |
| ALWAYS | 85915056 | 5 | 1 / 0 |
| LAVAtext | 70029392 | 5 | 5 / 0 |
| OLAYtext | 78373897 | 5 | 5 / 0 |
| OLAYtext | 85401576 | 5 | 5 / 0 |
| ALWAYS | 88792059 | 5 | 1 / 0 |
| ALWAYStext | 75632410 | 5 | 1 / 0 |
| ALWAYStext | 86334321 | 5 | 1 / 0 |
| CHARMINtext | 71266537 | 5 | 5 / 0 |
| PODStext | 85259435 | 5 | 1 / 0 |
| OLAYtext | 86057591 | 5 | 5 / 0 |
| ALWAYS | 78385405 | 5 | 1 / 0 |
| OLAY EYEStext | 86786203 | 4 | 4 / 0 |
| REGENERISTtext | 78119732 | 4 | 1 / 2 |
| OLAY LUMINOUStext | 87196651 | 4 | 4 / 0 |
| JOYtext | 71566767 | 4 | 2 / 1 |
| IVORYtext | 72036227 | 4 | 3 / 0 |
| OLAYtext | 85561623 | 4 | 4 / 0 |
| NYQUIL | 72245615 | 4 | 3 / 0 |
| CHARMIN | 78394865 | 4 | 4 / 0 |
| OLAYtext | 85557368 | 4 | 4 / 0 |
| ALWAYS PUREtext | 88154531 | 3 | 1 / 0 |
| OLAY CLEANSEtext | 87875592 | 3 | 3 / 0 |
| CHARMINtext | 87505822 | 3 | 3 / 0 |
| ALWAYS PURE AND CLEANtext | 87423937 | 3 | 1 / 0 |
| OLEANtext | 74162691 | 3 | 2 / 1 |
| ALWAYS POCKETtext | 98395453 | 3 | 0 / 0 |
| POWER PODStext | 85322106 | 3 | 0 / 0 |
| CAMAY | 71236655 | 3 | 2 / 0 |
| NOXZEMA | 71230679 | 3 | 1 / 0 |
| IVORYtext | 71011861 | 3 | 1 / 1 |
| PUFFStext | 72084168 | 3 | 1 / 2 |
| CHARMINtext | 77899173 | 3 | 3 / 0 |
| CHARMIN | 86723487 | 3 | 3 / 0 |
| CHARMIN ULTRA GENTLEtext | 87095991 | 3 | 3 / 0 |
| CHARMIN ULTRA SOFTtext | 77934258 | 3 | 3 / 0 |
| AUSSIE INSTANT FREEZEtext | 74086902 | 3 | 2 / 1 |
| CHARMIN FOREVER ROLLtext | 88150059 | 3 | 3 / 0 |
| CHARMIN ULTRA SOFT SMOOTH TEAR | 97544146 | 3 | 3 / 0 |
| CHARMIN SMOOTH TEAR | 97544145 | 3 | 3 / 0 |
| CHARMIN ULTRA STRONGtext | 77934268 | 3 | 3 / 0 |
| CHARMIN ULTRA SOFT CHARMIN SMOOTH TEAR | 97548473 | 3 | 3 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by THE PROCTER & GAMBLE COMPANY. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.