PepsiCo, Inc.
Trademark enforcement profile · on record 1966–2026
PepsiCo, Inc. has filed federal trademark or copyright enforcement actions. On record (1966–2026): 121 federal trademark or copyright lawsuits; 214 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 85% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 85% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs PepsiCo, Inc. has opposed
Real trademark applications PepsiCo, Inc. challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means PepsiCo, Inc. got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks PepsiCo, Inc. has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| PEPSItext | 72254097 | 40 | 28 / 1 |
| AQUAFINAtext | 74492315 | 33 | 22 / 4 |
| PEPSItext | 73633861 | 26 | 22 / 0 |
| PEPSItext | 73393556 | 25 | 21 / 0 |
| MOUNTAIN DEWtext | 72243574 | 25 | 19 / 1 |
| (design-only mark) | 78522372 | 24 | 17 / 4 |
| (design-only mark) | 77585961 | 23 | 17 / 3 |
| (design-only mark) | 74207774 | 23 | 16 / 4 |
| (design-only mark) | 77585966 | 23 | 17 / 3 |
| DO THE DEWtext | 74427732 | 22 | 14 / 1 |
| PEPSI | 77586010 | 22 | 18 / 0 |
| DEWtext | 73304332 | 22 | 15 / 1 |
| AQUAFINA | 76187810 | 20 | 16 / 1 |
| (design-only mark) | 77586701 | 20 | 14 / 3 |
| (design-only mark) | 77586704 | 20 | 14 / 3 |
| MOUNTAIN DEWtext | 78976202 | 20 | 14 / 1 |
| AQUAFINA | 76098357 | 20 | 16 / 1 |
| AQUAFINAtext | 77507319 | 18 | 13 / 1 |
| (design-only mark) | 74246392 | 18 | 12 / 3 |
| MOUNTAIN DEW VERTICAL CHALLENGEtext | 78108481 | 17 | 13 / 0 |
| AQUAFINA FLAVORSPLASHtext | 78832409 | 15 | 11 / 1 |
| (design-only mark) | 72254100 | 14 | 8 / 2 |
| MOUNTAIN DEWtext | 77277551 | 14 | 9 / 1 |
| MOUNTAIN DEW CODE RED | 78739145 | 12 | 7 / 0 |
| AQUAFINA | 76165891 | 12 | 9 / 0 |
| PEPSI CENTERtext | 75515828 | 12 | 10 / 0 |
| DEW ICEDtext | 77123427 | 11 | 7 / 0 |
| THE HOUSE OF DEWtext | 78603049 | 10 | 6 / 0 |
| HOW DEW DOES DIETtext | 78843103 | 10 | 6 / 0 |
| MTN DEWtext | 77586029 | 9 | 8 / 1 |
| DEW Utext | 78273722 | 9 | 5 / 0 |
| FUELED BY DEWtext | 78446812 | 9 | 5 / 0 |
| PEPSItext | 86984181 | 8 | 7 / 0 |
| AQUAFINA PURE WATER, PERFECT TASTE | 86780348 | 7 | 5 / 1 |
| DEWtext | 85441015 | 7 | 6 / 1 |
| MTN DEW | 77612574 | 6 | 6 / 0 |
| DEW | 77612532 | 6 | 6 / 0 |
| AQUAFINA PURE WATER, PERFECT TASTE | 87753272 | 6 | 4 / 1 |
| PEPSI | 78314958 | 6 | 4 / 0 |
| AQUAFINA PURE WATER PERFECT TASTE | 78391444 | 6 | 5 / 0 |
| DEW TOURtext | 86848705 | 5 | 5 / 0 |
| PEPSI | 72435088 | 5 | 3 / 1 |
| AQUAFINAtext | 86772547 | 5 | 3 / 1 |
| PEPSI-COLAtext | 72254098 | 5 | 5 / 0 |
| AQUAFINAtext | 78687879 | 4 | 3 / 0 |
| PEPSI-COLA | 71391285 | 4 | 4 / 0 |
| PEPSI | 77620877 | 4 | 4 / 0 |
| PEPSI | 77860262 | 4 | 4 / 0 |
| PEPSI | 86135368 | 4 | 2 / 0 |
| DO DIET DEWtext | 78045724 | 4 | 2 / 0 |
| PEPSI | 77586205 | 4 | 4 / 0 |
| (design-only mark) | 77620884 | 4 | 3 / 0 |
| PEPSI | 77586225 | 4 | 4 / 0 |
| PEPSI | 77586227 | 4 | 4 / 0 |
| AQUAFINA FLAVORSPLASHtext | 86025159 | 4 | 2 / 0 |
| ULTRAtext | 72401609 | 4 | 2 / 1 |
| PEPSI | 77586254 | 4 | 4 / 0 |
| PEPSI | 75140203 | 3 | 2 / 0 |
| T2000text | 72272656 | 3 | 0 / 2 |
| PEPSI-COLA | 72435089 | 3 | 2 / 1 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by PepsiCo, Inc.. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.