Noxell Corporation
Trademark enforcement profile · on record 1967–2023
Noxell Corporation has filed federal trademark or copyright enforcement actions. On record (1967–2023): 4 federal trademark or copyright lawsuits; 43 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 74% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 74% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Noxell Corporation has opposed
Real trademark applications Noxell Corporation challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Noxell Corporation got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Noxell Corporation has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| COVER GIRLtext | 74316022 | 8 | 6 / 1 |
| COVER GIRLtext | 78083695 | 7 | 5 / 1 |
| COVERGIRLtext | 77540586 | 6 | 4 / 1 |
| COVER GIRL CLEAN MAKE-UPtext | 73072717 | 4 | 3 / 0 |
| COVER GIRLtext | 71461982 | 4 | 2 / 2 |
| COVERGIRL INTENSIFY ME!text | 86312794 | 3 | 3 / 0 |
| COVERGIRLtext | 88252490 | 2 | 2 / 0 |
| LASHEXACTtext | 78536315 | 2 | 2 / 0 |
| COVER GIRLtext | 78171070 | 2 | 2 / 0 |
| FRESH LOOKtext | 75678954 | 2 | 0 / 0 |
| COVERGIRL READY, SET GORGEOUStext | 86305640 | 2 | 2 / 0 |
| COVERGIRL TRUNAKEDtext | 86439856 | 2 | 2 / 0 |
| COVER GIRLtext | 72240186 | 2 | 2 / 0 |
| VOLUMEEXACTtext | 78770366 | 2 | 2 / 0 |
| LINEEXACTtext | 77282327 | 2 | 2 / 0 |
| "COVER GIRL" | 71487194 | 2 | 0 / 2 |
| COVER GIRLtext | 78002669 | 2 | 1 / 0 |
| CG | 73042508 | 2 | 2 / 0 |
| COVER GIRL LIP LAVAtext | 86148550 | 1 | 1 / 0 |
| 50 YEARS OF ROCKING YOUR COVERGIRLtext | 85085530 | 1 | 1 / 0 |
| FABLAB BY COVERGIRLtext | 86048103 | 1 | 1 / 0 |
| COVERGIRL GIRLS CANtext | 86315665 | 1 | 1 / 0 |
| COVER GIRL BEAUTYUtext | 86792874 | 1 | 1 / 0 |
| MARATHONtext | 73228520 | 1 | 1 / 0 |
| MAX FACTORtext | 73351741 | 1 | 1 / 0 |
| MELTING POUTtext | 87050703 | 1 | 0 / 0 |
| COVER GIRLtext | 72266066 | 1 | 0 / 0 |
| MOISTURE MATCHtext | 72441048 | 1 | 0 / 0 |
| SAVANNAtext | 72371813 | 1 | 0 / 1 |
| NAVYtext | 73801384 | 1 | 1 / 0 |
| CG | 72224325 | 1 | 0 / 0 |
| KIND.text | 72454501 | 1 | 0 / 1 |
| MAX FACTORtext | 73401069 | 1 | 1 / 0 |
| MAX FACTORtext | 73534234 | 1 | 1 / 0 |
| MAX FACTOR NO COLOR MASCARA | 73732957 | 1 | 1 / 0 |
| MAX FACTOR STRETCH MASCARAtext | 73827019 | 1 | 1 / 0 |
| MAX FACTOR INTERNATIONAL | 74281975 | 1 | 1 / 0 |
| MAX FACTOR COLOUR ADAPTtext | 78194944 | 1 | 1 / 0 |
| COVERGIRL SMOOTHWEARtext | 78307440 | 1 | 0 / 0 |
| LASH PERFECTION BY MAX FACTORtext | 78584746 | 1 | 1 / 0 |
| HIGH NOONtext | 72008688 | 1 | 1 / 0 |
| MICRO'MILtext | 73020900 | 1 | 0 / 1 |
| SUNGLOSSEStext | 73597746 | 1 | 1 / 0 |
| TRUBLENDtext | 78169727 | 1 | 1 / 0 |
| TRUBLENDtext | 77038542 | 1 | 1 / 0 |
| TRUBLENDtext | 77038756 | 1 | 1 / 0 |
| TRUBLEND FIXSTICKtext | 85900168 | 1 | 1 / 0 |
| COVER GIRLtext | 73826574 | 1 | 1 / 0 |
| COVERGIRLtext | 88252478 | 1 | 1 / 0 |
| SAFE CYCLEtext | 73054135 | 1 | 1 / 0 |
| RAINTREEtext | 72457039 | 1 | 0 / 0 |
| (design-only mark)text | 72256585 | 1 | 0 / 0 |
| CLEAN LASHtext | 73767292 | 1 | 1 / 0 |
| LIPSLICKtext | 73573021 | 1 | 0 / 0 |
| CG EXACT EYELIGHTS | 77419032 | 1 | 1 / 0 |
| EXACT EYELIGHTStext | 77603753 | 1 | 1 / 0 |
| COVER GIRLtext | 73697616 | 1 | 1 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Noxell Corporation. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.