MATTEL, INC.
Trademark enforcement profile · on record 1962–2026
Yes. MATTEL, INC. has filed federal trademark enforcement actions naming online sellers as defendants. On record (1962–2026): 14 federal "Schedule A" trademark infringement (and frequently counterfeiting) lawsuits in which online sellers are named under a sealed defendant exhibit — these proceedings, predominantly filed in the Northern District of Illinois, typically seek ex parte temporary restraining orders under 15 U.S.C. §1116(d) that direct marketplaces and payment processors to restrain the listed defendants' accounts; 237 federal trademark or copyright lawsuits; 393 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board.
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
Schedule-A cases list defendants under a sealed exhibit and commonly seek ex parte temporary restraining orders under 15 U.S.C. §1116(d). When granted, the court order directs marketplaces (Etsy, Amazon, eBay) and payment processors (PayPal, Stripe) to restrain the listed defendants’ accounts pending the proceeding.
At the Trademark Trial and Appeal Board (TTAB)
Counts reflect proceedings filed, not how they ended. Many TTAB proceedings end without a Board ruling on the merits, for example when the applicant does not respond or a party withdraws. Each proceeding’s outcome is on its public USPTO docket.
Designs MATTEL, INC. has opposed
Real trademark applications MATTEL, INC. challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. Open a docket to see how that proceeding ended. Images from public USPTO records.
Marks MATTEL, INC. has asserted in proceedings
| Mark | Serial | Proceedings |
|---|---|---|
| BARBIEtext | 72055200 | 103 |
| BARBIEtext | 75370436 | 101 |
| BARBIEtext | 72166825 | 99 |
| BARBIEtext | 72106619 | 92 |
| BARBIEtext | 74080723 | 92 |
| BARBIEtext | 73019358 | 90 |
| BARBIEtext | 74081199 | 90 |
| BARBIEtext | 75121488 | 88 |
| BARBIEtext | 75196990 | 88 |
| BARBIE | 75516465 | 87 |
| BARBIEtext | 74634653 | 85 |
| BARBIEtext | 74647551 | 85 |
| BARBIEtext | 74151028 | 84 |
| BARBIEtext | 72179913 | 83 |
| BARBIEtext | 72210579 | 83 |
| BARBIEtext | 73455560 | 83 |
| BARBIEtext | 74151237 | 83 |
| BARBIE | 75179870 | 80 |
| BARBIEtext | 72152228 | 78 |
| BARBIEtext | 74150902 | 75 |
| BARBIE | 75196987 | 74 |
| BARBIEtext | 73052196 | 73 |
| BARBIEtext | 74151233 | 71 |
| BARBIEtext | 75287044 | 71 |
| BARBIE COLLECTORtext | 78383441 | 68 |
| BARBIEtext | 72211372 | 67 |
| BARBIE DREAMTOPIAtext | 86789616 | 56 |
| BARBIEtext | 75607958 | 55 |
| BARBIE DREAMHOUSE ADVENTUREStext | 87379265 | 55 |
| BARBIE LIVE! IN THE DREAMHOUSEtext | 87379269 | 55 |
| BARBIEtext | 72211370 | 51 |
| BARBIEtext | 75696390 | 50 |
| BARBIEtext | 88211001 | 48 |
| BARBIE LIFE IN THE DREAMHOUSEtext | 85550966 | 47 |
| KENtext | 72106617 | 43 |
| KENtext | 72183081 | 43 |
| KENtext | 78484346 | 43 |
| BARBIEtext | 88210995 | 32 |
| BARBIE YOU CAN BE ANYTHING SERIES | 90531086 | 28 |
| KENtext | 90511478 | 26 |
| BARBIEtext | 72209525 | 25 |
| BARBIEtext | 78739456 | 23 |
| BARBIEtext | 85212683 | 22 |
| BARBIE LIFEtext | 86134189 | 22 |
| HOUSE OF DREAMS BY BARBIEtext | 86054026 | 21 |
| BARBIEtext | 72210889 | 19 |
| BARBIEtext | 72211371 | 19 |
| BARBIEtext | 74071486 | 19 |
| HOT WHEELS MATTEL | 74370601 | 19 |
| WHAC-A-MOLEtext | 74097672 | 18 |
| HOT WHEELStext | 72278644 | 17 |
| BARBIEtext | 74151036 | 17 |
| HOT WHEELS MATTEL | 74636632 | 17 |
| BARBIE STYLEtext | 86038665 | 17 |
| WHAC-A-MOLEtext | 78038470 | 16 |
| HOT WHEELS | 72326956 | 15 |
| BARBIEtext | 75279686 | 15 |
| BARBIE DREAMTOPIAtext | 86982361 | 15 |
| HOT WHEELStext | 76977861 | 14 |
| UNOtext | 73015277 | 13 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by MATTEL, INC.. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.