Mars, Incorporated
Trademark enforcement profile · on record 1963–2026
Mars, Incorporated has filed federal trademark or copyright enforcement actions. On record (1963–2026): 30 federal trademark or copyright lawsuits; 310 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 78% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 78% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Mars, Incorporated has opposed
Real trademark applications Mars, Incorporated challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Mars, Incorporated got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Mars, Incorporated has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| PEDIGREEtext | 73526112 | 19 | 18 / 0 |
| PEDIGREE | 71311341 | 16 | 14 / 1 |
| PEDIGREE | 74336301 | 15 | 14 / 0 |
| PEDIGREE | 74116148 | 14 | 12 / 0 |
| PEDIGREE MARROBONEtext | 75163666 | 14 | 13 / 0 |
| PEDIGREE PUPPYtext | 74664359 | 14 | 13 / 0 |
| M | 72433765 | 13 | 7 / 3 |
| PEDIGREE | 74041637 | 13 | 12 / 0 |
| PEDIGREE LITTLE CHAMPIONStext | 74626946 | 13 | 12 / 0 |
| PEDIGREEtext | 77252786 | 13 | 12 / 0 |
| PEDIGREE | 85477483 | 13 | 12 / 0 |
| M | 71474291 | 12 | 6 / 1 |
| PEDIGREE FOUNDATIONtext | 85261350 | 11 | 10 / 0 |
| M&M'S | 71442665 | 10 | 8 / 1 |
| M | 75468573 | 10 | 3 / 0 |
| PEDIGREE FOUNDATIONtext | 85261370 | 10 | 9 / 0 |
| PEDIGREE | 86840702 | 10 | 10 / 0 |
| M | 73753685 | 9 | 3 / 0 |
| PEDIGREEtext | 86779062 | 9 | 8 / 0 |
| M | 72433766 | 9 | 2 / 0 |
| PEDIGREEtext | 87815870 | 8 | 8 / 0 |
| MUNCH | 73002165 | 8 | 5 / 3 |
| M | 78731112 | 8 | 4 / 1 |
| SNICKERS | 71255758 | 8 | 3 / 0 |
| PEDIGREE BRINGS OUT THE GOOD IN THEMtext | 86600666 | 8 | 8 / 0 |
| PEDIGREE | 85607936 | 8 | 7 / 0 |
| PEDIGREE SELFIESTIXtext | 87815865 | 8 | 8 / 0 |
| UNCLE BEN'Stext | 74706779 | 7 | 1 / 2 |
| SNICKERStext | 73825403 | 6 | 2 / 1 |
| PEDIGREEtext | 86779065 | 6 | 6 / 0 |
| (design-only mark) | 75714223 | 6 | 3 / 0 |
| PEDIGREEtext | 86779067 | 6 | 6 / 0 |
| PEDIGREE | 73771481 | 6 | 3 / 1 |
| PEDIGREEtext | 86797149 | 6 | 6 / 0 |
| M | 73753739 | 6 | 3 / 1 |
| PEDIGREE LARGE BREEDtext | 78456623 | 5 | 5 / 0 |
| CELEBRATIONStext | 75716560 | 5 | 0 / 0 |
| M | 78730956 | 5 | 4 / 0 |
| M | 78731099 | 5 | 4 / 0 |
| PEDIGREE SMALL BREEDtext | 78456629 | 5 | 5 / 0 |
| FUNtext | 72307825 | 5 | 2 / 2 |
| M | 78731024 | 5 | 4 / 0 |
| M | 78712907 | 5 | 4 / 0 |
| M | 78733271 | 5 | 4 / 0 |
| THE PEDIGREE ADOPTION DRIVE | 77107864 | 5 | 4 / 0 |
| M | 78731048 | 5 | 4 / 0 |
| WHISKAS | 74260610 | 5 | 2 / 0 |
| WHISKAS | 73774311 | 5 | 2 / 0 |
| IAMS | 73554086 | 5 | 3 / 1 |
| WHISKAS | 77588581 | 5 | 2 / 0 |
| M | 75716817 | 5 | 1 / 1 |
| STARBURSTtext | 72449666 | 5 | 3 / 1 |
| MARStext | 74382192 | 5 | 1 / 0 |
| M&M'Stext | 74322560 | 4 | 4 / 0 |
| PEDIGREE FOUNDATION | 90677510 | 4 | 3 / 1 |
| M&M'Stext | 75361045 | 4 | 3 / 0 |
| THE TASTE OF PARADISEtext | 73785506 | 4 | 2 / 1 |
| CRAVEtext | 77110019 | 4 | 4 / 0 |
| (design-only mark) | 85722628 | 4 | 1 / 0 |
| (design-only mark) | 85707339 | 4 | 1 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Mars, Incorporated. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.