L'Oreal USA Creative, Inc.
Trademark enforcement profile · on record 2000–2023
L'Oreal USA Creative, Inc. has filed federal trademark or copyright enforcement actions. On record (2000–2023): 6 federal trademark or copyright lawsuits; 31 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 85% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 85% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs L'Oreal USA Creative, Inc. has opposed
Real trademark applications L'Oreal USA Creative, Inc. challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means L'Oreal USA Creative, Inc. got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks L'Oreal USA Creative, Inc. has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| LOGICStext | 73561380 | 8 | 8 / 0 |
| NAKED URBAN DECAYtext | 85244814 | 6 | 4 / 0 |
| NAKED3 URBAN DECAYtext | 86132814 | 4 | 4 / 0 |
| NAKED3 URBAN DECAY MINItext | 88875160 | 4 | 4 / 0 |
| ESSIE | 76230418 | 4 | 2 / 0 |
| NAKED2text | 85874324 | 4 | 4 / 0 |
| REDKENtext | 72412601 | 3 | 2 / 0 |
| BIOLAGEtext | 76146942 | 3 | 1 / 0 |
| ESSIESPAtext | 85707625 | 3 | 2 / 0 |
| ESSIESPAtext | 85507735 | 3 | 2 / 0 |
| BIOLAGE | 76345704 | 3 | 1 / 0 |
| ESSIESPAtext | 85980892 | 2 | 2 / 0 |
| DERMABLEND QUICK-FIXtext | 74101860 | 2 | 1 / 0 |
| PUREOLOGYtext | 76178208 | 2 | 2 / 0 |
| ESSIECATIONtext | 86133896 | 2 | 2 / 0 |
| SYSTEME BIOLAGEtext | 74008389 | 2 | 1 / 0 |
| BIOLAGE | 76146557 | 2 | 1 / 0 |
| REWINDtext | 75573332 | 2 | 0 / 1 |
| BIOLAGEtext | 78869986 | 2 | 1 / 0 |
| BLACK DRAMAtext | 77965606 | 1 | 0 / 0 |
| MASTER DRAMAtext | 85144280 | 1 | 0 / 0 |
| BROW DRAMAtext | 86148375 | 1 | 0 / 0 |
| TOTAL DRAMAtext | 85829447 | 1 | 0 / 0 |
| TOTAL DRAMAtext | 86334273 | 1 | 0 / 0 |
| COLOR DRAMAtext | 86502815 | 1 | 0 / 0 |
| AIRTIGHTtext | 75562492 | 1 | 1 / 0 |
| MATRIXtext | 76267047 | 1 | 1 / 0 |
| K KIEHL'S DERMATOLOGIST SOLUTIONS SINCE 1851 | 78976662 | 1 | 0 / 0 |
| DERMABLENDtext | 77861201 | 1 | 0 / 0 |
| RINGLETtext | 78406866 | 1 | 0 / 0 |
| EXQUISITEOIL BIOLAGE | 85478698 | 1 | 0 / 0 |
| BIOLAGE ADVANCED | 85614238 | 1 | 0 / 0 |
| MATRIX BIOLAGE REAL AUTHENTIC WHOLESOMER.A.W. | 86981663 | 1 | 0 / 0 |
| MATRIX BIOLAGE REAL AUTHENTIC WHOLESOMER.A.W. | 86843628 | 1 | 0 / 0 |
| (design-only mark) | 85216575 | 1 | 0 / 0 |
| K KIEHL'S DERMATOLOGIST SOLUTIONS SINCE 1851 | 78482447 | 1 | 0 / 0 |
| PUREOLOGY SERIOUS COLOUR CAREtext | 76217277 | 1 | 1 / 0 |
| SO LONGtext | 76172013 | 1 | 1 / 0 |
| VICE SPECIAL EFFECTStext | 87128682 | 1 | 0 / 0 |
| VICEtext | 77431916 | 1 | 0 / 0 |
| CONFIDENCE IN YOUR SKINtext | 86808952 | 1 | 0 / 0 |
| UDtext | 85234652 | 1 | 1 / 0 |
| UD | 85113940 | 1 | 1 / 0 |
| UDtext | 85113953 | 1 | 1 / 0 |
| UDtext | 85234673 | 1 | 1 / 0 |
| UDtext | 85113978 | 1 | 1 / 0 |
| UD | 85113970 | 1 | 1 / 0 |
| OUTSHINEtext | 76057096 | 1 | 1 / 0 |
| DARK & LOVELYtext | 72429232 | 1 | 1 / 0 |
| DARK & LOVELYtext | 73533110 | 1 | 1 / 0 |
| DARK & LOVELY REVIVING COLORS | 73705660 | 1 | 1 / 0 |
| DARK AND LOVELY KIDStext | 78721626 | 1 | 1 / 0 |
| THE FALSIEStext | 77605843 | 1 | 0 / 0 |
| THE FALSIES FLAREDtext | 85170366 | 1 | 0 / 0 |
| THE FALSIES PUSH-UP DRAMAtext | 86315875 | 1 | 0 / 0 |
| THE FALSIES BIG EYES REBEL BLACK | 86189573 | 1 | 0 / 0 |
| THE FALSIES PUSH UP ANGELtext | 86449221 | 1 | 0 / 0 |
| THE FALSIES PUSH UP DRAMA INDECENT BLACKtext | 86599305 | 1 | 0 / 0 |
| LASTING DRAMAtext | 77644614 | 1 | 0 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by L'Oreal USA Creative, Inc.. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.