Kellogg Company
Trademark enforcement profile · on record 1972–2015
Kellogg Company has filed federal trademark or copyright enforcement actions. On record (1972–2015): 8 federal trademark or copyright lawsuits; 440 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 89% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 89% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Kellogg Company has opposed
Real trademark applications Kellogg Company challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Kellogg Company got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Kellogg Company has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| NUTRI-GRAINtext | 73298946 | 64 | 28 / 4 |
| SMART STARTtext | 73744896 | 49 | 22 / 8 |
| TONY'S TIGER BITEStext | 74183007 | 46 | 23 / 5 |
| (design-only mark) | 73395160 | 29 | 11 / 1 |
| FROOT LOOPStext | 73729374 | 24 | 8 / 1 |
| SMACKStext | 71650449 | 14 | 9 / 0 |
| (design-only mark) | 72183416 | 11 | 7 / 0 |
| TOUCAN SAMtext | 73457792 | 10 | 8 / 0 |
| SMACKStext | 73826213 | 10 | 6 / 0 |
| RICE KRISPIES | 71263321 | 8 | 5 / 0 |
| TWO SCOOPS!text | 74157522 | 8 | 6 / 1 |
| JUST RIGHTtext | 73674054 | 7 | 4 / 0 |
| APPLE JACKStext | 72233602 | 7 | 4 / 0 |
| (design-only mark) | 73395159 | 7 | 5 / 0 |
| EGGO | 71641412 | 6 | 5 / 0 |
| DIG 'EM | 75162211 | 6 | 5 / 0 |
| CRISPIXtext | 73481005 | 6 | 3 / 0 |
| RICE KRISPIES TREATS KRUNCHtext | 76015845 | 6 | 3 / 0 |
| COCOA KRISPIEStext | 72145084 | 6 | 2 / 1 |
| SNAP, CRACKLE AND POP | 71442232 | 5 | 5 / 0 |
| MARSHMALLOW TREATStext | 73392686 | 5 | 4 / 0 |
| FUN PAKtext | 74066308 | 5 | 2 / 1 |
| CRACKLIN' OAT BRANtext | 73106630 | 5 | 1 / 0 |
| TONY | 72102397 | 5 | 1 / 1 |
| (design-only mark) | 72101788 | 4 | 2 / 0 |
| SNAP CRACKLE POP | 71442233 | 4 | 2 / 0 |
| SNACK-PAKtext | 72117023 | 3 | 2 / 0 |
| NUTRI-GRAIN FRUIT-FULL SQUAREStext | 75813340 | 3 | 1 / 1 |
| KELLOGG'S | 75533993 | 3 | 1 / 0 |
| (design-only mark) | 74253834 | 3 | 0 / 1 |
| POP! | 72071015 | 3 | 1 / 0 |
| TONY | 73395403 | 3 | 1 / 1 |
| (design-only mark)text | 80947992 | 2 | 0 / 1 |
| COMMON SENSEtext | 73740795 | 2 | 2 / 0 |
| PIE IN MINUTEStext | 73643215 | 2 | 0 / 0 |
| MARSHMALLOW KRISPIEStext | 73392900 | 2 | 1 / 0 |
| A VERY SMART STARTtext | 73181447 | 2 | 2 / 0 |
| THE ULTIMATE MEAL | 74420779 | 2 | 1 / 1 |
| KELLOGG'S TEMPTATIONStext | 74599531 | 2 | 1 / 0 |
| KELLOGGS | 73395151 | 2 | 2 / 0 |
| APPLE CINNAMON RICE KRISPIEStext | 74431623 | 2 | 2 / 0 |
| RAZZLE DAZZLE RICE KRISPIEStext | 75632868 | 2 | 1 / 0 |
| THE TASTE ADULTS HAVE GROWN TO LOVEtext | 74487769 | 1 | 0 / 0 |
| CROUTETTEStext | 72174190 | 1 | 0 / 0 |
| TOUCAN SAM | 74486764 | 1 | 1 / 0 |
| FEARNtext | 72051886 | 1 | 1 / 0 |
| CRUNCHEROOStext | 74693168 | 1 | 1 / 0 |
| TONY THE TIGERtext | 73056989 | 1 | 0 / 1 |
| SNACK 'UMStext | 75478537 | 1 | 1 / 0 |
| (design-only mark) | 74531537 | 1 | 0 / 0 |
| PEPtext | 71172884 | 1 | 0 / 0 |
| GR-R-REATtext | 75113299 | 1 | 0 / 0 |
| ZUCARITAStext | 72017923 | 1 | 0 / 0 |
| (design-only mark) | 74407469 | 1 | 1 / 0 |
| COOKING UP FAMILY TRADITIONStext | 75732581 | 1 | 0 / 0 |
| KELLOGG'S | 75160546 | 1 | 0 / 0 |
| STRAWBERRY KRISPIEStext | 73465387 | 1 | 0 / 0 |
| "LITTLE BROWNIE" | 72179793 | 1 | 1 / 0 |
| (design-only mark)text | 16976090 | 1 | 1 / 0 |
| JR. | 73071378 | 1 | 0 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Kellogg Company. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.