HERSHEY CHOCOLATE & CONFECTIONERY LLC
Trademark enforcement profile · on record 1998–2026
HERSHEY CHOCOLATE & CONFECTIONERY LLC has filed enforcement proceedings at the USPTO Trademark Trial and Appeal Board. On record (1998–2026): 109 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 83% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 83% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs HERSHEY CHOCOLATE & CONFECTIONERY LLC has opposed
Real trademark applications HERSHEY CHOCOLATE & CONFECTIONERY LLC challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means HERSHEY CHOCOLATE & CONFECTIONERY LLC got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks HERSHEY CHOCOLATE & CONFECTIONERY LLC has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| A BIG KISS FOR YOUtext | 72428833 | 27 | 15 / 1 |
| KISSEStext | 75183278 | 23 | 14 / 0 |
| HUGS & KISSEStext | 75707207 | 22 | 12 / 0 |
| KISS SOMEONEtext | 78912275 | 20 | 11 / 0 |
| MERRY KISSMAStext | 77137317 | 20 | 11 / 0 |
| KISSES KISSES KISSEStext | 73535308 | 20 | 11 / 0 |
| MINI KISSEStext | 74688832 | 20 | 11 / 0 |
| EVERY DAY DESERVES A KISStext | 78728779 | 20 | 11 / 0 |
| HUGS & KISSEStext | 75187217 | 20 | 11 / 0 |
| KISSEStext | 73379459 | 18 | 10 / 0 |
| A KISS ESPECIALLY FOR YOU | 73216069 | 18 | 10 / 1 |
| CRYSTAL KISStext | 73692816 | 18 | 10 / 0 |
| HERSHEY'S KISSEStext | 78116813 | 18 | 10 / 0 |
| KISSEStext | 77729425 | 18 | 10 / 0 |
| HERSHEY'S KISSES A KISS FOR YOU MILK CHOCOLATE | 85097731 | 17 | 9 / 0 |
| GOODNIGHT KISSEStext | 75976991 | 17 | 10 / 0 |
| KISSEStext | 78411309 | 17 | 10 / 0 |
| SEALED WITH A HERSHEY'S KISStext | 78687580 | 16 | 9 / 0 |
| KISS OF THE MONTHtext | 77023780 | 16 | 9 / 0 |
| MERRY KISSEStext | 77110281 | 16 | 9 / 0 |
| SEALED WITH A KISStext | 78687568 | 16 | 9 / 0 |
| REESE'Stext | 73300125 | 16 | 6 / 0 |
| LOVE & KISSEStext | 74373119 | 15 | 9 / 0 |
| HERSHEY'S KISSEStext | 77969225 | 15 | 9 / 0 |
| CHRISTMAS KISStext | 73765344 | 15 | 9 / 0 |
| A KISS FOR YOU HERSHEY'S KISSES MILK CHOCOLATE | 85127898 | 15 | 9 / 0 |
| KISSES FROM ME!text | 78867713 | 14 | 8 / 0 |
| KISSORTMENTtext | 78539505 | 14 | 8 / 0 |
| DELIGHTFULLY DELICIOUS ONE-OF-A-KIND KISSEStext | 77710281 | 14 | 8 / 0 |
| MUGS & KISSEStext | 73546672 | 14 | 8 / 0 |
| HERSHEY'S KISSES BRAND MILK CHOCOLATES | 85189280 | 14 | 8 / 0 |
| WHATEVER YOU WANT TO SAY, SAY IT WITH AKISStext | 77344258 | 14 | 8 / 0 |
| KISSMOBILEtext | 75705608 | 14 | 8 / 0 |
| SAY IT WITH A KISStext | 77479910 | 14 | 8 / 0 |
| HERSHEY'S KISSEStext | 77680672 | 14 | 8 / 0 |
| WHEN YOU WANT TO SAY ALOHA, SAY IT WITHA KISStext | 77567353 | 14 | 8 / 0 |
| LOVE AND KISSEStext | 74353948 | 13 | 8 / 0 |
| KIS | 78339285 | 13 | 7 / 0 |
| KISSLETOEtext | 77931102 | 12 | 8 / 0 |
| REESE'S MILK CHOCOLATE PEANUT BUTTER CUPS | 72372548 | 12 | 4 / 0 |
| CLASSIC BAG HERSHEY'S KISSES BRAND SINCE 1907 AIR DELIGHT AERATED MILK CHOCOLATE | 85454288 | 11 | 7 / 0 |
| HERSHEY'S KISSES BRAND SINCE 1907 MILK CHOCOLATE KISSES | 85774034 | 11 | 7 / 0 |
| HERSHEY'S KISSES BRAND SINCE 1907 CLASSIC BAG MILK CHOCOLATE WITH ALMONDS | 85415613 | 11 | 7 / 0 |
| HERSHEY'Stext | 72252097 | 10 | 9 / 0 |
| KISSABLEStext | 78325493 | 10 | 4 / 0 |
| REESE'Stext | 73072495 | 10 | 2 / 0 |
| HERSHEY'S KISSEStext | 86684805 | 10 | 7 / 0 |
| DELIGHTFULLY DELICIOUS LITTLE BUNCHES OF KISSEStext | 77921354 | 10 | 5 / 0 |
| HERSHEY'Stext | 77648910 | 9 | 8 / 0 |
| HERSHEY'Stext | 77722636 | 9 | 8 / 0 |
| REESE'Stext | 74227205 | 9 | 2 / 0 |
| ZEROtext | 74134098 | 8 | 2 / 1 |
| ZERO | 73382275 | 8 | 2 / 1 |
| ZERO | 78610647 | 8 | 2 / 1 |
| REESE'Stext | 74554022 | 8 | 2 / 0 |
| REESE'S PIECEStext | 73187194 | 8 | 2 / 0 |
| REESE'Stext | 74471967 | 8 | 2 / 0 |
| HERSHEY'S KISSMOBILEtext | 75304645 | 8 | 6 / 0 |
| REESE'Stext | 74721537 | 8 | 2 / 0 |
| REESE'S FAST BREAKtext | 78024620 | 8 | 2 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by HERSHEY CHOCOLATE & CONFECTIONERY LLC. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.