Helen of Troy Limited
Trademark enforcement profile · on record 2004–2025
Helen of Troy Limited has filed federal trademark or copyright enforcement actions. On record (2004–2025): 3 federal trademark or copyright lawsuits; 84 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 97% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 97% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Helen of Troy Limited has opposed
Real trademark applications Helen of Troy Limited challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Helen of Troy Limited got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Helen of Troy Limited has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| PUR | 77786934 | 21 | 13 / 2 |
| HYDRO FLASK | 77914195 | 20 | 14 / 0 |
| PURtext | 85766873 | 20 | 13 / 2 |
| HYDRO FLASKtext | 87327817 | 18 | 12 / 0 |
| HYDRO FLASKtext | 85276217 | 18 | 12 / 0 |
| HYDRO FLASKtext | 86936977 | 18 | 12 / 0 |
| HYDRO FLASKtext | 87435783 | 18 | 12 / 0 |
| PUR | 86289397 | 17 | 12 / 0 |
| PUR WATER FILTRATION SYSTEM FLAVOR OPTIONS | 78822026 | 16 | 11 / 0 |
| YOUR WATER SHOULD BE PURtext | 85423744 | 16 | 11 / 0 |
| HYDRO FLIPtext | 85789877 | 15 | 9 / 0 |
| MY HYDROtext | 87146851 | 15 | 9 / 0 |
| OXO ONtext | 86502399 | 12 | 12 / 0 |
| OXOtext | 77559441 | 11 | 8 / 0 |
| H | 85276276 | 8 | 7 / 0 |
| PUR WATER FILTRATION SYSTEM | 76447714 | 7 | 6 / 0 |
| PUR GENUINE FILTER | 88754483 | 4 | 4 / 0 |
| WIGOtext | 72186527 | 3 | 0 / 0 |
| HELEN OF TROYtext | 78911344 | 3 | 3 / 0 |
| OXOtext | 87579459 | 3 | 2 / 0 |
| HELEN OF TROY | 73106813 | 3 | 3 / 0 |
| WIGOtext | 75980261 | 3 | 0 / 0 |
| OXO | 90634781 | 2 | 1 / 0 |
| HOT TOOLStext | 74151428 | 2 | 2 / 0 |
| VITALSCANtext | 77171249 | 2 | 0 / 0 |
| OXOtext | 75878273 | 2 | 1 / 0 |
| H | 85725969 | 2 | 2 / 0 |
| ONE-STEPtext | 98274868 | 2 | 2 / 0 |
| OXO BREWtext | 88186305 | 2 | 1 / 0 |
| OXO BETTER GUARANTEEtext | 88437560 | 2 | 1 / 0 |
| OXO BETTER GUARANTEE | 88436721 | 2 | 1 / 0 |
| OXO | 97019160 | 2 | 1 / 0 |
| OXO | 97020807 | 2 | 1 / 0 |
| OXO TOTtext | 97121492 | 2 | 1 / 0 |
| OXO OUTDOOR | 90541628 | 2 | 1 / 0 |
| VITALIS SUPERHOLDtext | 73029510 | 2 | 1 / 0 |
| HOT TOOLStext | 74151393 | 1 | 1 / 0 |
| VITALSCAN PLUStext | 87687859 | 1 | 0 / 0 |
| THE SHARKtext | 76626294 | 1 | 0 / 0 |
| HELEN OF TROY | 72323155 | 1 | 1 / 0 |
| HELEN OF TROYtext | 75038531 | 1 | 1 / 0 |
| SOFTWORKStext | 75059703 | 1 | 0 / 0 |
| SOFT WORKStext | 75282838 | 1 | 0 / 0 |
| SOFT WORKStext | 75722433 | 1 | 0 / 0 |
| SOFTWORKStext | 77274530 | 1 | 0 / 0 |
| LIQUID GLASStext | 88611101 | 1 | 0 / 0 |
| TEMPSHIELDtext | 86629389 | 1 | 1 / 0 |
| VITALSCANtext | 87682359 | 1 | 0 / 0 |
| HOT TOOLStext | 78844359 | 1 | 1 / 0 |
| HOT TOOLS CERAMICtext | 76505649 | 1 | 1 / 0 |
| HOT TOOLStext | 88910160 | 1 | 1 / 0 |
| ACTIVSCANtext | 87854361 | 1 | 0 / 0 |
| HOT SHOT TOOLStext | 77376749 | 1 | 1 / 0 |
| CERAMIC HOT TOOLStext | 76420279 | 1 | 1 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Helen of Troy Limited. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.