The Gillette Company, LLC
Trademark enforcement profile · on record 1959–2026
Yes. The Gillette Company, LLC has filed federal trademark enforcement actions naming online sellers as defendants. On record (1959–2026): 1 federal "Schedule A" trademark infringement (and frequently counterfeiting) lawsuits in which online sellers are named under a sealed defendant exhibit — these proceedings, predominantly filed in the Northern District of Illinois, typically seek ex parte temporary restraining orders under 15 U.S.C. §1116(d) that direct marketplaces and payment processors to restrain the listed defendants' accounts; 27 federal trademark or copyright lawsuits; 56 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 88% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
Schedule-A cases list defendants under a sealed exhibit and commonly seek ex parte temporary restraining orders under 15 U.S.C. §1116(d). When granted, the court order directs marketplaces (Etsy, Amazon, eBay) and payment processors (PayPal, Stripe) to restrain the listed defendants’ accounts pending the proceeding.
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 88% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs The Gillette Company, LLC has opposed
Real trademark applications The Gillette Company, LLC challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means The Gillette Company, LLC got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks The Gillette Company, LLC has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| GILLETTE VENUS | 87661947 | 6 | 5 / 0 |
| GILLETTE FUSION | 78732605 | 6 | 4 / 0 |
| GILLETTE FUSIONtext | 85659359 | 6 | 4 / 0 |
| PAPER MATEtext | 71591724 | 6 | 2 / 1 |
| GILLETTE VENUStext | 78733596 | 6 | 5 / 0 |
| PAPER MATEtext | 71610495 | 5 | 3 / 1 |
| GILLETTE VENUS | 87661936 | 5 | 4 / 0 |
| MACH3 | 75466614 | 5 | 5 / 0 |
| GILLETTE FUSION PROSHIELD | 86657442 | 5 | 3 / 0 |
| MACH3 TURBO | 76188010 | 3 | 3 / 0 |
| PURE BY GILLETTE VENUS | 88375290 | 3 | 3 / 0 |
| GILLETTEtext | 77778117 | 3 | 2 / 0 |
| GILLETTEtext | 73061548 | 3 | 2 / 0 |
| GILLETTEtext | 72174954 | 3 | 2 / 0 |
| GILLETTEtext | 77264939 | 3 | 2 / 0 |
| GILLETTE BODYtext | 85937885 | 3 | 2 / 0 |
| GILLETTEtext | 77461853 | 3 | 2 / 0 |
| FUSION5text | 87574241 | 3 | 2 / 0 |
| FUSIONtext | 77264943 | 3 | 2 / 0 |
| FUSIONtext | 78545280 | 3 | 2 / 0 |
| FUSIONtext | 78471620 | 3 | 2 / 0 |
| (design-only mark) | 71676189 | 3 | 2 / 0 |
| MACH3text | 85865383 | 3 | 3 / 0 |
| MACH3text | 88254953 | 3 | 3 / 0 |
| AUTHENTIC MACH3 AUTHENTIC | 87032319 | 3 | 3 / 0 |
| VENUS BREEZEtext | 78767840 | 2 | 2 / 0 |
| GILLETTE ON DEMAND | 87976805 | 2 | 1 / 0 |
| GILLETTE ON DEMANDtext | 87976810 | 2 | 1 / 0 |
| GILLETTE GENUINE PARTS | 87443699 | 2 | 1 / 0 |
| GILLETTE ON DEMAND | 87357100 | 2 | 1 / 0 |
| GILLETTE ON DEMANDtext | 87357104 | 2 | 1 / 0 |
| GILLETTE COMFORT GLIDE FORMULA | 78036218 | 2 | 1 / 0 |
| KING · C · GILLETTE | 88335761 | 2 | 2 / 0 |
| GILLETTELABS | 88082114 | 2 | 2 / 0 |
| GILLETTE | 88098394 | 2 | 2 / 0 |
| GILLETTE CLEAR + SCENT BOOSTtext | 88831734 | 2 | 2 / 0 |
| GILLETTE SLATEtext | 90298037 | 2 | 2 / 0 |
| GILLETTE CLEARBOOSTtext | 97279996 | 2 | 2 / 0 |
| GILLETTE BLACKtext | 88635626 | 2 | 2 / 0 |
| KING C. GILLETTEtext | 88335757 | 2 | 2 / 0 |
| GILLETTE WORLD SPORTtext | 86477574 | 2 | 1 / 0 |
| GILLETTELABStext | 97048457 | 2 | 2 / 0 |
| GILLETTE | 88102398 | 2 | 2 / 0 |
| GILLETTE BLACK | 88635631 | 2 | 2 / 0 |
| PURE BY GILLETTE | 88133864 | 2 | 2 / 0 |
| GILLETTELABStext | 88067989 | 2 | 2 / 0 |
| GILLETTE INTIMATEtext | 97304999 | 2 | 2 / 0 |
| DURABEAMtext | 73073623 | 2 | 0 / 1 |
| TONI | 71477286 | 2 | 2 / 0 |
| ANSWERtext | 72083789 | 2 | 2 / 0 |
| VENUStext | 75641199 | 2 | 2 / 0 |
| VENUS VIBRANCEtext | 78523496 | 2 | 2 / 0 |
| SIMPLY VENUStext | 77678119 | 2 | 2 / 0 |
| VENUS OCEANAtext | 85081175 | 2 | 2 / 0 |
| VENUStext | 86856607 | 2 | 2 / 0 |
| ADORN | 71665414 | 2 | 1 / 0 |
| EARTH BORNtext | 72451968 | 2 | 2 / 0 |
| GILLETTE STADIUMtext | 78149951 | 1 | 0 / 0 |
| GILLETTE STADIUMtext | 78149963 | 1 | 0 / 0 |
| GILLETTE STADIUMtext | 78149890 | 1 | 0 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by The Gillette Company, LLC. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.