General Mills, Inc.
Trademark enforcement profile · on record 1967–2022
General Mills, Inc. has filed federal trademark or copyright enforcement actions. On record (1967–2022): 10 federal trademark or copyright lawsuits; 160 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 85% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 85% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs General Mills, Inc. has opposed
Real trademark applications General Mills, Inc. challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means General Mills, Inc. got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks General Mills, Inc. has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| TOTALtext | 72115229 | 43 | 29 / 4 |
| TOTALtext | 73563412 | 13 | 7 / 3 |
| TOTALtext | 73157138 | 12 | 8 / 1 |
| BETTY CROCKER | 71695722 | 6 | 5 / 0 |
| BETTY CROCKERtext | 73251689 | 6 | 4 / 0 |
| THE BREAKFAST OF CHAMPIONStext | 71379928 | 5 | 2 / 0 |
| BETTY CROCKER | 75941221 | 5 | 5 / 0 |
| BETTY CROCKERtext | 74092424 | 5 | 4 / 0 |
| BETTY CROCKER | 73251690 | 5 | 5 / 0 |
| BETTY CROCKER | 73448738 | 5 | 5 / 0 |
| BETTY CROCKERtext | 72187577 | 5 | 4 / 0 |
| BETTY CROCKERtext | 72098082 | 5 | 4 / 0 |
| BETTY CROCKERtext | 73448737 | 4 | 4 / 0 |
| BETTY CROCKER | 73717883 | 4 | 4 / 0 |
| BETTY CROCKERtext | 73717969 | 4 | 3 / 0 |
| BETTY CROCKER | 78951468 | 4 | 4 / 0 |
| BETTY CROCKER | 74268324 | 4 | 4 / 0 |
| BETTY CROCKER | 74609914 | 4 | 4 / 0 |
| BETTY CROCKER | 71574616 | 4 | 3 / 0 |
| NATURE VALLEYtext | 72435301 | 3 | 3 / 0 |
| THE BREAKFAST OF CHAMPIONStext | 75570524 | 3 | 1 / 0 |
| BETTY CROCKERtext | 74609932 | 3 | 3 / 0 |
| DAVID CRYSTAL | 71587182 | 3 | 1 / 1 |
| NATURE VALLEYtext | 73074084 | 3 | 3 / 0 |
| BETTY CROCKERtext | 74268322 | 3 | 3 / 0 |
| BETTY'S KITCHENtext | 78018659 | 3 | 3 / 0 |
| BISQUICK | 71317541 | 2 | 2 / 0 |
| BREAKFAST OF CHAMPIONStext | 74307050 | 2 | 0 / 0 |
| BREAKFAST OF CHAMPIONStext | 74307027 | 2 | 0 / 0 |
| UNYUMStext | 72230818 | 2 | 0 / 2 |
| GRAHAM CHARGERStext | 72266827 | 2 | 0 / 0 |
| GELOOZEtext | 74451204 | 2 | 2 / 0 |
| FIBER ONEtext | 73506223 | 2 | 2 / 0 |
| WHEATIEStext | 71206336 | 2 | 1 / 1 |
| (design-only mark) | 74539218 | 2 | 2 / 0 |
| COCOA PUFFStext | 72351699 | 2 | 2 / 0 |
| BETTY CROCKER COMPLETE MEALStext | 78138414 | 2 | 1 / 0 |
| NATURE VALLEY | 73329739 | 2 | 2 / 0 |
| GUSHERStext | 74064524 | 2 | 2 / 0 |
| (design-only mark) | 78951476 | 1 | 1 / 0 |
| (design-only mark) | 78951426 | 1 | 1 / 0 |
| BETTY CROCKER | 73825737 | 1 | 1 / 0 |
| BETTY CROCKER | 72291003 | 1 | 1 / 0 |
| BETTY CROCKER | 78951474 | 1 | 1 / 0 |
| BETTY CROCKER COMPLETE DESSERTStext | 78249092 | 1 | 1 / 0 |
| BETTY CROCKER | 73589662 | 1 | 1 / 0 |
| BETTY CROCKER | 73358335 | 1 | 1 / 0 |
| BETTY CROCKER | 72435302 | 1 | 1 / 0 |
| BISQUICKtext | 73015571 | 1 | 1 / 0 |
| BETTY CROCKER | 74020784 | 1 | 1 / 0 |
| BETTY CROCKER | 74244855 | 1 | 1 / 0 |
| SILKEN WONDERtext | 73331451 | 1 | 0 / 0 |
| BAC-OStext | 74658478 | 1 | 1 / 0 |
| MOUNTAIN MAID | 71207008 | 1 | 1 / 0 |
| BASIC 4text | 74072691 | 1 | 1 / 0 |
| BETTY CROCKER | 74207686 | 1 | 1 / 0 |
| (design-only mark)text | 72331691 | 1 | 0 / 0 |
| INNER VISIONS BY SHIP'N SHORE | 73018357 | 1 | 1 / 0 |
| ROBIN HOODtext | 73363312 | 1 | 1 / 0 |
| HONEY GOLDtext | 74118480 | 1 | 1 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by General Mills, Inc.. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.