Frito-Lay North America, Inc.
Trademark enforcement profile · on record 2001–2025
Frito-Lay North America, Inc. has filed federal trademark or copyright enforcement actions. On record (2001–2025): 2 federal trademark or copyright lawsuits; 125 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 71% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 71% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Frito-Lay North America, Inc. has opposed
Real trademark applications Frito-Lay North America, Inc. challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Frito-Lay North America, Inc. got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Frito-Lay North America, Inc. has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| CHEE.TOStext | 72107432 | 17 | 9 / 0 |
| TOSTITOStext | 73154079 | 15 | 7 / 0 |
| DORITOStext | 72198545 | 12 | 6 / 1 |
| CHEETOS | 76386028 | 12 | 6 / 0 |
| CHEETOStext | 78419925 | 12 | 6 / 0 |
| FRITOS | 71530491 | 12 | 7 / 0 |
| CHEETOStext | 77013298 | 11 | 5 / 0 |
| CHEETOS | 76386044 | 10 | 6 / 0 |
| TOSTITOS | 76383188 | 10 | 4 / 0 |
| CHEETOS | 76386095 | 9 | 6 / 0 |
| FRITO-LAYtext | 72257848 | 9 | 5 / 0 |
| FRITOStext | 72065489 | 8 | 5 / 0 |
| TOSTITOStext | 73270261 | 8 | 4 / 0 |
| TOSTITOS | 78400975 | 7 | 3 / 0 |
| TOSTITOStext | 75723200 | 7 | 3 / 0 |
| TOSTITOS | 78400993 | 7 | 3 / 0 |
| FRITOS CHILI PIEtext | 75691885 | 6 | 3 / 0 |
| BAKED TOSTITOStext | 75371549 | 6 | 3 / 0 |
| TOSTITOS | 85808909 | 6 | 2 / 0 |
| LAY'S | 75806788 | 6 | 4 / 0 |
| FRITOS | 76302448 | 6 | 3 / 0 |
| LAY'S | 75077026 | 6 | 4 / 0 |
| DORITOStext | 74177107 | 6 | 3 / 0 |
| TOSTITOStext | 73699656 | 5 | 2 / 0 |
| LAY'Stext | 72140938 | 5 | 4 / 0 |
| FRITOS BRAND | 78501249 | 5 | 3 / 0 |
| FRITOS FLAVOR TWISTStext | 76300054 | 5 | 3 / 0 |
| FRITO LAY | 75837382 | 5 | 0 / 0 |
| CHEETOStext | 78189468 | 5 | 4 / 0 |
| FRITO LAY | 75823234 | 5 | 0 / 0 |
| TOSTITOS | 85808787 | 5 | 2 / 0 |
| CRACKER JACK | 71203358 | 5 | 4 / 1 |
| CHEETOS POPCORN | 86800966 | 5 | 3 / 0 |
| LAY'S LIGHT | 78454762 | 5 | 3 / 0 |
| TOSTITOS CANTINAtext | 86061495 | 4 | 1 / 0 |
| LAY'S | 77076610 | 4 | 3 / 0 |
| LAY'S | 78677209 | 4 | 2 / 0 |
| LAY'S | 78678130 | 4 | 2 / 0 |
| LAY'S | 77083521 | 4 | 3 / 0 |
| MUNCHIES | 86641083 | 4 | 0 / 4 |
| FRITO-LAY MUNCHIEStext | 78189489 | 4 | 0 / 4 |
| TOSTITOS. SHARE SOMETHING GOOD.text | 78977351 | 4 | 2 / 0 |
| TOSTITOS KNOWS HOW TO PARTYtext | 85433757 | 4 | 1 / 0 |
| TOSTITOS KNEAUXS HOW TO MARDI GRAStext | 86212032 | 4 | 1 / 0 |
| CHEETOS TWISTEDtext | 76428334 | 4 | 3 / 0 |
| LAY'Stext | 78677080 | 4 | 3 / 0 |
| ROLD GOLDtext | 76521283 | 4 | 0 / 0 |
| ROLD GOLD | 74318591 | 4 | 0 / 0 |
| ROLD GOLD PRETZELS BRAND | 86445676 | 4 | 0 / 0 |
| CRACKER JACKtext | 76443177 | 4 | 4 / 0 |
| CRACKER JACKtext | 75480134 | 4 | 4 / 0 |
| MUNCHIES | 85032926 | 4 | 0 / 4 |
| LAY'S STAXtext | 75772253 | 4 | 3 / 0 |
| MUNCHIES | 87322787 | 4 | 0 / 4 |
| TOSTITOS BRING THE PARTY.text | 86100418 | 4 | 1 / 0 |
| CHESTER CHEETAHtext | 73615636 | 3 | 1 / 1 |
| LAY'S GET YOUR SMILE ON! | 78564922 | 3 | 1 / 0 |
| CHEETOS X'S & O'S | 75808665 | 3 | 2 / 0 |
| CHEETOS X'S & O'Stext | 75757928 | 3 | 2 / 0 |
| LAY'S TASTES OF AMERICA | 76362825 | 3 | 1 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Frito-Lay North America, Inc.. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.