Colgate-Palmolive Company
Trademark enforcement profile · on record 1958–2026
Colgate-Palmolive Company has filed federal trademark or copyright enforcement actions. On record (1958–2026): 15 federal trademark or copyright lawsuits; 158 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 68% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 68% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Colgate-Palmolive Company has opposed
Real trademark applications Colgate-Palmolive Company challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Colgate-Palmolive Company got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Colgate-Palmolive Company has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| HELLO | 87982492 | 16 | 10 / 2 |
| HELLOtext | 87982499 | 16 | 10 / 2 |
| HELLO | 85703505 | 15 | 10 / 2 |
| HELLO | 87004989 | 15 | 10 / 2 |
| HELLOtext | 87004978 | 15 | 10 / 2 |
| HELLOtext | 85703489 | 15 | 10 / 2 |
| HELLOtext | 77865148 | 13 | 7 / 2 |
| PROTEXtext | 74228067 | 11 | 7 / 1 |
| HELLOtext | 88771099 | 9 | 8 / 0 |
| TOTALtext | 75172706 | 9 | 4 / 4 |
| TOTALtext | 75041948 | 9 | 4 / 4 |
| 360°text | 78409574 | 7 | 4 / 0 |
| HELLO | 88771114 | 7 | 6 / 0 |
| 360° | 78616715 | 7 | 4 / 0 |
| HELLO | 88657943 | 6 | 5 / 0 |
| FABtext | 71128594 | 6 | 1 / 2 |
| HELLOtext | 88657952 | 6 | 5 / 0 |
| 360° FRESH 'N PROTECTtext | 85374216 | 5 | 4 / 0 |
| ULTRA BRITEtext | 72241863 | 5 | 2 / 0 |
| SCIENCE DIETtext | 75006704 | 5 | 3 / 1 |
| FABULOSOtext | 73490916 | 4 | 2 / 2 |
| COLGATE PLATINUMtext | 75975304 | 4 | 2 / 0 |
| SOFTSOAPtext | 75074732 | 4 | 1 / 1 |
| SUAVITEL | 78918527 | 3 | 2 / 1 |
| PROTEXtext | 78228658 | 3 | 1 / 1 |
| NATURE'S BESTtext | 78074098 | 3 | 0 / 3 |
| PALMOLIVE SPRING SENSATIONS SPRING BLOSSOMtext | 75587080 | 3 | 2 / 0 |
| 360° ENAMEL HEALTHtext | 86197393 | 3 | 3 / 0 |
| SPEED STICKtext | 76190302 | 3 | 0 / 1 |
| SUAVITELtext | 75840755 | 3 | 2 / 1 |
| PALMOLIVE | 72113804 | 2 | 2 / 0 |
| PALMOLIVEtext | 72299727 | 2 | 2 / 0 |
| SOFTSOAP FOR MEN ACTIVE | 78087136 | 2 | 1 / 0 |
| PALMOLIVEtext | 71222870 | 2 | 2 / 0 |
| ORABASEtext | 72101803 | 2 | 1 / 0 |
| PALMOLIVE | 71349072 | 2 | 2 / 0 |
| HANDI WIPEStext | 72190889 | 2 | 2 / 0 |
| COLGATE 360 SONICPOWER | 77319009 | 2 | 1 / 0 |
| PROTEXtext | 78371554 | 2 | 1 / 1 |
| IRISH SPRINGtext | 72204767 | 2 | 1 / 1 |
| VIADENTtext | 75482945 | 2 | 2 / 0 |
| AWAYtext | 72105957 | 2 | 2 / 0 |
| TOTAL COLGATE | 74548537 | 2 | 2 / 0 |
| COLGATE TOTAL | 75841036 | 2 | 2 / 0 |
| COLGATE TOTAL | 75976769 | 2 | 2 / 0 |
| PALMOLIVEtext | 74644146 | 2 | 2 / 0 |
| PALMOLIVE | 71207094 | 2 | 2 / 0 |
| COLGATE TOTAL | 75976109 | 2 | 2 / 0 |
| COLGATE TOTAL | 75976929 | 2 | 2 / 0 |
| PALMOLIVE | 71219840 | 2 | 2 / 0 |
| COLGATE TOTAL | 75975504 | 2 | 2 / 0 |
| COLGATE TOTAL | 75975654 | 2 | 2 / 0 |
| PALMOLIVEtext | 71095172 | 2 | 2 / 0 |
| PALMOLIVE | 71363555 | 2 | 2 / 0 |
| COLGATE TOTAL | 74548033 | 2 | 2 / 0 |
| COLGATE TOTAL | 75975917 | 2 | 2 / 0 |
| COLGATE TOTALtext | 74232386 | 2 | 2 / 0 |
| COLGATE TOTALtext | 74527410 | 2 | 2 / 0 |
| COLGATE TOTALtext | 75975501 | 2 | 2 / 0 |
| COLGATE TOTAL | 75976965 | 2 | 2 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Colgate-Palmolive Company. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.