The Coca-Cola Company
Trademark enforcement profile · on record 1970–2026
The Coca-Cola Company has filed federal trademark or copyright enforcement actions. On record (1970–2026): 68 federal trademark or copyright lawsuits; 286 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 91% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 91% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs The Coca-Cola Company has opposed
Real trademark applications The Coca-Cola Company challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means The Coca-Cola Company got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks The Coca-Cola Company has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| COKE | 71468708 | 56 | 54 / 0 |
| COKEtext | 77153712 | 55 | 53 / 0 |
| COKEtext | 73573878 | 44 | 40 / 0 |
| COKEtext | 74216074 | 42 | 38 / 0 |
| COKEtext | 78264410 | 41 | 37 / 0 |
| COKEtext | 75114281 | 41 | 37 / 0 |
| COKEtext | 78264382 | 39 | 35 / 0 |
| COKEtext | 78264308 | 38 | 36 / 0 |
| COKEtext | 76102368 | 37 | 35 / 0 |
| COKEtext | 78264397 | 37 | 35 / 0 |
| COCA-COLAtext | 71254696 | 37 | 32 / 1 |
| COKEtext | 78264405 | 37 | 35 / 0 |
| COKEtext | 78264318 | 36 | 34 / 0 |
| COKEtext | 78264357 | 36 | 34 / 0 |
| COKEtext | 78264301 | 36 | 34 / 0 |
| COKEtext | 78264421 | 36 | 34 / 0 |
| COKEtext | 78264374 | 36 | 34 / 0 |
| COCA-COLA | 71254695 | 32 | 27 / 2 |
| COCA-COLA | 73601167 | 28 | 25 / 2 |
| COCA-COLA | 73406145 | 21 | 16 / 1 |
| COCA-COLA | 73573880 | 20 | 16 / 0 |
| FANTAtext | 71510529 | 19 | 19 / 0 |
| COCA-COLA | 70022406 | 19 | 15 / 2 |
| DIET COKEtext | 77829084 | 19 | 17 / 0 |
| COKE CLASSICtext | 74399471 | 19 | 17 / 0 |
| WANTA FANTAtext | 87015562 | 18 | 18 / 0 |
| FANTA | 85771313 | 18 | 18 / 0 |
| FANTA | 78482616 | 18 | 18 / 0 |
| FANTAtext | 71679824 | 18 | 18 / 0 |
| FANTAtext | 88401599 | 17 | 17 / 0 |
| FANTAtext | 87358061 | 17 | 17 / 0 |
| FANTAtext | 86795798 | 16 | 16 / 0 |
| FANTAtext | 86731335 | 16 | 16 / 0 |
| (design-only mark) | 79036591 | 16 | 14 / 2 |
| GLACEAU SMARTWATERtext | 75526484 | 15 | 7 / 2 |
| SMARTWATERtext | 76174464 | 14 | 6 / 2 |
| GLACÉAU SMARTWATER | 78799834 | 14 | 6 / 2 |
| VANILLA COKEtext | 76405693 | 13 | 13 / 0 |
| DIET COKE | 73389669 | 12 | 12 / 0 |
| DIET COCA-COLA | 73388253 | 12 | 10 / 2 |
| FANTA STRAWBERRY SHORTCAKEtext | 86758720 | 12 | 12 / 0 |
| CHERRY COKEtext | 77198674 | 12 | 12 / 0 |
| FRESCAtext | 72315852 | 11 | 6 / 0 |
| COCA-COLA | 78509545 | 11 | 8 / 2 |
| COCA-COLA | 73691508 | 9 | 6 / 1 |
| COCA-COLA | 73348554 | 9 | 7 / 0 |
| SPRITE | 77638296 | 9 | 6 / 2 |
| ARCTIC COKEtext | 87274594 | 9 | 7 / 0 |
| COCA-COLAtext | 78263793 | 9 | 7 / 0 |
| COCA-COLA | 73745879 | 9 | 7 / 0 |
| COCA-COLA | 73745880 | 8 | 6 / 0 |
| GLACÉAU SMARTWATER | 78158616 | 8 | 3 / 2 |
| DIET COKE PLUStext | 78837882 | 8 | 8 / 0 |
| MELLO YELLO | 73189953 | 8 | 5 / 2 |
| COCA-COLAtext | 78263951 | 8 | 6 / 0 |
| COCA-COLAtext | 78263854 | 8 | 6 / 0 |
| COCA-COLAtext | 78263999 | 8 | 6 / 0 |
| COCA-COLAtext | 73705793 | 8 | 6 / 0 |
| SPRITEtext | 75202322 | 7 | 4 / 1 |
| SPRITEtext | 71681501 | 7 | 5 / 1 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by The Coca-Cola Company. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.