Brown-Forman Corporation
Trademark enforcement profile · on record 1985–2023
Brown-Forman Corporation has filed federal trademark or copyright enforcement actions. On record (1985–2023): 2 federal trademark or copyright lawsuits; 40 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 72% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 72% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Brown-Forman Corporation has opposed
Real trademark applications Brown-Forman Corporation challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Brown-Forman Corporation got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Brown-Forman Corporation has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| CHAMBORDtext | 73448522 | 5 | 5 / 0 |
| CALIFORNIA COOLERtext | 73335938 | 4 | 1 / 0 |
| HERRADURAtext | 78816035 | 3 | 0 / 0 |
| EL JIMADORtext | 78816036 | 3 | 2 / 0 |
| · HERRADURA · EST 1870 AGAVE NECTAR | 77736964 | 2 | 0 / 0 |
| C · BLACK RASPBERRY LIQUEUR · CHAMBORD | 87410190 | 2 | 2 / 0 |
| CHAMBORDtext | 85263417 | 2 | 2 / 0 |
| WOODFORD RESERVEtext | 74710081 | 2 | 1 / 0 |
| THE PRESIDENT'S CHOICEtext | 74369959 | 2 | 2 / 0 |
| CHAMBORD | 77166525 | 2 | 2 / 0 |
| BLACK RASPBERRY LIQUEUR ROYALE DE FRANCE CHAMBORD | 87410162 | 2 | 2 / 0 |
| CHAMBORD | 86304396 | 2 | 2 / 0 |
| HERRADURAtext | 77735890 | 2 | 0 / 0 |
| HERRADURA COLECCIÓN DE LA CASAtext | 85943866 | 1 | 0 / 0 |
| HERRADURA ULTRAtext | 86241914 | 1 | 0 / 0 |
| ANTIGUO DE HERRADURAtext | 77816232 | 1 | 0 / 0 |
| HERRADURA MADE OF MEXICOtext | 86241698 | 1 | 0 / 0 |
| HERRADURA MASTER BLENDtext | 86241877 | 1 | 0 / 0 |
| HERRADURA HERRADURA EXPRESS | 87237155 | 1 | 0 / 0 |
| SAN JOSE DEL REFUGIO TEQUILA HERRADURA ORIGINAL 100% DE AGAVE FROM THE VILLAGE OF AMATITAN JAL. ESTATE BOTTLED EST. 1870 | 85174588 | 1 | 0 / 0 |
| HERRADURAtext | 78814633 | 1 | 0 / 0 |
| GALA ROUGEtext | 78638129 | 1 | 0 / 0 |
| MISTtext | 75624814 | 1 | 0 / 0 |
| PEPE LOPEZ | 72222300 | 1 | 1 / 0 |
| CELLAtext | 73136908 | 1 | 0 / 0 |
| CANADIAN MIST | 72386979 | 1 | 0 / 0 |
| WOODFORD RESERVE DOUBLE SPICED RYEtext | 86032052 | 1 | 0 / 0 |
| (design-only mark) | 90389375 | 1 | 1 / 0 |
| HERRADURA | 90451419 | 1 | 1 / 0 |
| MISTERYtext | 78831169 | 1 | 1 / 0 |
| EL JIMADOR | 85667256 | 1 | 1 / 0 |
| JIMARITAtext | 85505707 | 1 | 1 / 0 |
| EARL GREYtext | 73706701 | 1 | 0 / 0 |
| MISTtext | 85863942 | 1 | 0 / 0 |
| HERRADURA ANTIGUOtext | 78836678 | 1 | 0 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Brown-Forman Corporation. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.