Blue Cross and Blue Shield Association
Trademark enforcement profile · on record 1983–2025
Blue Cross and Blue Shield Association has filed federal trademark or copyright enforcement actions. On record (1983–2025): 10 federal trademark or copyright lawsuits; 173 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 52% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 52% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Blue Cross and Blue Shield Association has opposed
Real trademark applications Blue Cross and Blue Shield Association challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Blue Cross and Blue Shield Association got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Blue Cross and Blue Shield Association has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| BLUE-CROSStext | 71536214 | 94 | 27 / 30 |
| (design-only mark) | 71531753 | 94 | 22 / 28 |
| (design-only mark) | 72442919 | 85 | 22 / 25 |
| (design-only mark) | 74187033 | 81 | 21 / 26 |
| (design-only mark) | 73555889 | 77 | 19 / 25 |
| (design-only mark) | 74049148 | 75 | 17 / 25 |
| BLUE CROSStext | 73555892 | 61 | 15 / 22 |
| (design-only mark) | 72450146 | 60 | 18 / 20 |
| (design-only mark) | 78598844 | 60 | 16 / 22 |
| (design-only mark) | 73436072 | 54 | 16 / 20 |
| BLUE CROSS AND BLUE SHIELD ASSOCIATIONtext | 75238198 | 52 | 16 / 16 |
| (design-only mark) | 73082826 | 51 | 13 / 20 |
| (design-only mark) | 74480773 | 49 | 13 / 19 |
| BLUE CROSStext | 74048934 | 48 | 13 / 20 |
| (design-only mark) | 74055846 | 47 | 10 / 13 |
| BLUE CROSStext | 74480794 | 46 | 13 / 19 |
| BLUE CROSStext | 74169913 | 45 | 12 / 19 |
| BLUE SHIELD | 71606403 | 43 | 6 / 9 |
| (design-only mark) | 74032415 | 43 | 10 / 13 |
| BLUE SHIELD | 71589371 | 42 | 12 / 7 |
| (design-only mark) | 75267697 | 42 | 8 / 11 |
| (design-only mark) | 71616543 | 40 | 4 / 9 |
| (design-only mark) | 78598854 | 40 | 12 / 13 |
| BLUECROSS BLUESHIELD ASSOCIATION AN ASSOCIATION OF INDEPENDENT BLUE CROSS AND BLUE SHIELD PLANS LEADING THE FUTURE OF HEALTHCARE | 77434198 | 38 | 8 / 8 |
| BLUE CROSStext | 78598836 | 37 | 11 / 14 |
| (design-only mark) | 71636199 | 36 | 4 / 7 |
| (design-only mark) | 74187011 | 35 | 4 / 6 |
| (design-only mark) | 78598842 | 34 | 9 / 14 |
| BLUE CROSStext | 78598832 | 33 | 8 / 14 |
| (design-only mark) | 74268723 | 29 | 7 / 12 |
| (design-only mark) | 75267653 | 29 | 4 / 7 |
| (design-only mark) | 76250527 | 27 | 4 / 5 |
| BLUE SHIELDtext | 73053442 | 27 | 4 / 7 |
| BLUE DISTINCTIONtext | 78701074 | 27 | 8 / 11 |
| BLUE CROSS AND BLUE SHIELD ASSOCIATIONtext | 75238176 | 26 | 5 / 13 |
| BLUE DISTINCTION CENTERStext | 78890549 | 26 | 6 / 13 |
| (design-only mark) | 71670326 | 26 | 4 / 6 |
| (design-only mark) | 74480795 | 26 | 4 / 6 |
| (design-only mark) | 78598848 | 25 | 3 / 6 |
| BLUE SHIELDtext | 78598838 | 25 | 4 / 6 |
| (design-only mark) | 73555890 | 23 | 3 / 5 |
| (design-only mark) | 78664911 | 22 | 6 / 8 |
| BLUE SHIELDtext | 78598882 | 22 | 4 / 7 |
| (design-only mark) | 73720589 | 22 | 4 / 5 |
| BLUEtext | 85346475 | 22 | 8 / 7 |
| (design-only mark) | 73053440 | 21 | 3 / 4 |
| (design-only mark) | 78605827 | 21 | 3 / 7 |
| (design-only mark) | 74547375 | 21 | 3 / 5 |
| (design-only mark) | 73437190 | 21 | 3 / 5 |
| (design-only mark) | 78696581 | 21 | 6 / 8 |
| BLUE SHIELDtext | 78598831 | 20 | 2 / 7 |
| (design-only mark) | 78598853 | 20 | 4 / 5 |
| WALKING WORKS | 78880311 | 20 | 5 / 8 |
| THE VALUE OF BLUEtext | 78746183 | 20 | 2 / 11 |
| (design-only mark) | 78664918 | 16 | 6 / 2 |
| (design-only mark) | 73600805 | 16 | 4 / 2 |
| (design-only mark) | 78696252 | 16 | 6 / 2 |
| BLUE DISTINCTION PROVIDER MEASUREMENT AND IMPROVEMENT PROGRAMtext | 78906558 | 14 | 3 / 5 |
| BLUE SHIELDtext | 74480772 | 14 | 2 / 3 |
| BLUE SHIELDtext | 73722373 | 14 | 3 / 4 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Blue Cross and Blue Shield Association. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.