Best Western International, Inc.
Trademark enforcement profile · on record 1984–2019
Best Western International, Inc. has filed federal trademark or copyright enforcement actions. On record (1984–2019): 115 federal trademark or copyright lawsuits; 19 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 50% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 50% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Best Western International, Inc. has opposed
Real trademark applications Best Western International, Inc. challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Best Western International, Inc. got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Best Western International, Inc. has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| BEST WESTERNtext | 73560599 | 8 | 1 / 1 |
| BEST WESTERNtext | 73560598 | 3 | 0 / 1 |
| BW BEST WESTERN HOTELS & RESORTStext | 86690153 | 3 | 0 / 1 |
| BW BEST WESTERN HOTELS & RESORTS | 86842479 | 3 | 0 / 1 |
| BW BEST WESTERN | 86867364 | 3 | 0 / 1 |
| BW BEST WESTERN REWARDS | 87191333 | 3 | 0 / 1 |
| BW BEST WESTERN PLUS | 86867575 | 3 | 0 / 1 |
| BW | 86754826 | 2 | 0 / 1 |
| BW | 86673325 | 2 | 0 / 1 |
| BW | 86754882 | 2 | 0 / 1 |
| BEST WESTERN | 74449244 | 2 | 0 / 1 |
| BW BEST WESTERN PLUStext | 86789677 | 2 | 0 / 1 |
| BEST WESTERN PREMIER | 78217684 | 2 | 0 / 1 |
| BW BEST WESTERNtext | 86789623 | 2 | 0 / 1 |
| BEST WESTERN | 75204202 | 2 | 0 / 1 |
| BW REWARDStext | 77614052 | 2 | 0 / 1 |
| BW BEST WESTERN REWARDS | 87217717 | 2 | 0 / 1 |
| BEST WESTERN PLUS | 85062347 | 2 | 0 / 1 |
| BW BEST WESTERN REWARDS | 86957090 | 2 | 0 / 1 |
| BWRIDER.COMtext | 77406350 | 2 | 0 / 1 |
| BW PREMIER COLLECTIONtext | 86399438 | 2 | 0 / 1 |
| BW PREMIER COLLECTION | 86562197 | 2 | 0 / 1 |
| BWtext | 78491835 | 2 | 0 / 1 |
| BW | 86953304 | 2 | 0 / 1 |
| BW | 87217642 | 2 | 0 / 1 |
| BW | 87086650 | 2 | 0 / 1 |
| BW | 86673272 | 2 | 0 / 1 |
| BEST WESTERN PREMIERtext | 78113185 | 1 | 0 / 0 |
| BEST WESTERN BESTRATEStext | 78495805 | 1 | 0 / 0 |
| BEST WESTERN REWARDStext | 77392099 | 1 | 0 / 0 |
| BEST WESTERN FOR A GREENER WORLDtext | 77286116 | 1 | 0 / 0 |
| BEST WESTERN PLUStext | 77844807 | 1 | 0 / 0 |
| BEST WESTERN VACATION ADVANTAGEtext | 85643980 | 1 | 0 / 0 |
| BEST WESTERN SERVICE REWARDStext | 86060981 | 1 | 0 / 0 |
| BEST WESTERN PLUS EXECUTIVE RESIDENCYtext | 86151136 | 1 | 0 / 0 |
| BEST WESTERN INTERNATIONALtext | 86646086 | 1 | 0 / 0 |
| BWP PREMIER BEST WESTERN | 86867463 | 1 | 0 / 0 |
| EXECUTIVE RESIDENCY BY BEST WESTERNtext | 86896133 | 1 | 0 / 0 |
| SURESTAYtext | 87015595 | 1 | 0 / 0 |
| SSSSSS SURESTAY | 87036692 | 1 | 0 / 0 |
| SSSSSS SURESTAY HOTEL | 87127328 | 1 | 0 / 0 |
| SURESTAY COLLECTIONtext | 87102952 | 1 | 0 / 0 |
| SURESTAY HOTEL GROUPtext | 87076009 | 1 | 0 / 0 |
| SSSSSS SURESTAY HOTEL GROUP | 87222973 | 1 | 0 / 0 |
| SURESTAY PLUStext | 87102954 | 1 | 0 / 0 |
| S SURESTAY PLUS HOTEL | 87127330 | 1 | 0 / 0 |
| BEST WESTERN | 73105557 | 1 | 1 / 0 |
| VIB BEST WESTERN | 86414713 | 1 | 0 / 0 |
| (design-only mark) | 72343785 | 1 | 1 / 0 |
| VIB | 87845968 | 1 | 0 / 0 |
| K-PRODUCTS K | 74422652 | 1 | 1 / 0 |
| GLO | 87845914 | 1 | 0 / 0 |
| LIVY HOTELtext | 87788241 | 1 | 0 / 0 |
| BWGROUPStext | 87567982 | 1 | 0 / 0 |
| BESTCHEQUEtext | 75380443 | 1 | 0 / 0 |
| THE WORLD'S BIGGEST HOTEL FAMILYtext | 85095321 | 1 | 0 / 0 |
| BEST WESTERN | 73105558 | 1 | 1 / 0 |
| VIB | 86416131 | 1 | 0 / 0 |
| BEST WESTERN | 74534146 | 1 | 0 / 1 |
| BEST WESTERN | 75199713 | 1 | 0 / 1 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Best Western International, Inc.. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.