Avon Products, Inc.
Trademark enforcement profile · on record 1960–2017
Avon Products, Inc. has filed federal trademark or copyright enforcement actions. On record (1960–2017): 14 federal trademark or copyright lawsuits; 167 oppositions and cancellation petitions at the USPTO Trademark Trial and Appeal Board (prevailed in 83% of merits decisions).
Data summary based on public records (USPTO TTAB proceedings and PACER/CourtListener federal court dockets). Figures reflect filings on record, not a characterization of the merits or good faith of any individual action. Not legal advice.
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Federal court filings
At the Trademark Trial and Appeal Board (TTAB)
Prevailed in 83% of proceedings the Board actually decided on the merits (settled and withdrawn proceedings excluded from this calculation).
Designs Avon Products, Inc. has opposed
Real trademark applications Avon Products, Inc. challenged at the USPTO — the kind of design that draws an opposition. If your artwork looks like one of these, expect pushback. Each links to its USPTO docket.
Source: USPTO Trademark Trial and Appeal Board records. “Prevailed” means Avon Products, Inc. got the outcome it sought; settled/withdrawn cases ended without a Board ruling on the merits. Images from public USPTO records.
Marks Avon Products, Inc. has asserted in proceedings
| Mark | Serial | Proceedings | Won / lost |
|---|---|---|---|
| AVONtext | 71695678 | 30 | 16 / 6 |
| ANEW ULTIMATEtext | 78063121 | 26 | 14 / 3 |
| ANEW ULTIMATE DAYtext | 78446104 | 25 | 15 / 3 |
| ANEW CLINICALtext | 78205424 | 25 | 15 / 3 |
| ANEW ULTIMATE NIGHTtext | 78446105 | 25 | 15 / 3 |
| AVONtext | 72036948 | 24 | 15 / 6 |
| AVONtext | 72036949 | 23 | 13 / 6 |
| AVONtext | 73761332 | 22 | 12 / 6 |
| ANEW REJUVENATEtext | 77251112 | 22 | 14 / 3 |
| AVONtext | 72390477 | 21 | 13 / 5 |
| ANEW ALTERNATIVEtext | 78596328 | 19 | 11 / 1 |
| ANEW CLINICAL LASERtext | 78489315 | 19 | 11 / 1 |
| A V O Ntext | 75703776 | 18 | 13 / 4 |
| ANEW CLEANSEtext | 77216980 | 18 | 11 / 2 |
| AVONtext | 75118006 | 18 | 10 / 5 |
| ANEWtext | 78382347 | 17 | 10 / 0 |
| AVONtext | 73691207 | 16 | 11 / 4 |
| AVONtext | 73150176 | 13 | 8 / 2 |
| AVONtext | 73761316 | 13 | 8 / 2 |
| CLEARSKINtext | 74687583 | 12 | 9 / 2 |
| SKIN-SO-SOFTtext | 75543607 | 12 | 8 / 1 |
| CLEARSKINtext | 74515428 | 12 | 9 / 2 |
| SKIN-SO-SOFTtext | 72158130 | 12 | 9 / 2 |
| SKIN-SO-SOFTtext | 74286231 | 10 | 8 / 1 |
| SKIN-SO-SOFTtext | 75545042 | 10 | 8 / 1 |
| AVONtext | 72389361 | 10 | 7 / 2 |
| SKIN-SO-SOFTtext | 75545043 | 9 | 7 / 1 |
| ANEW ULTIMATE 7S | 85393063 | 8 | 5 / 3 |
| MILLENIUMtext | 73223663 | 8 | 6 / 1 |
| AVONtext | 73223463 | 8 | 5 / 2 |
| ANEW GENICS | 85299962 | 8 | 5 / 3 |
| AVON MOISTURE THERAPYtext | 73687024 | 7 | 4 / 1 |
| ANEW SOLAR ADVANCEtext | 85117271 | 7 | 4 / 3 |
| IMARItext | 73499898 | 5 | 3 / 1 |
| AVON SOLUTIONStext | 78107996 | 3 | 1 / 0 |
| ODYSSEYtext | 73724887 | 3 | 1 / 0 |
| MESMERIZEtext | 75764649 | 2 | 0 / 1 |
| FACETStext | 76010768 | 2 | 1 / 0 |
| BUG GUARDtext | 75102151 | 2 | 1 / 0 |
| AVON SMILEtext | 78239450 | 2 | 1 / 0 |
| LET'S TALKtext | 75801082 | 2 | 1 / 0 |
| ANEWtext | 74190323 | 2 | 1 / 0 |
| AVON SUNtext | 75509482 | 2 | 1 / 0 |
| MESMERIZEtext | 74185140 | 2 | 0 / 1 |
| VELVET IMARItext | 75151053 | 2 | 0 / 0 |
| AVON | 71327674 | 2 | 1 / 0 |
| AVON NATURALStext | 76618066 | 2 | 0 / 1 |
| ON DUTY 24 | 73325756 | 2 | 1 / 0 |
| MOPPETtext | 72301571 | 1 | 0 / 0 |
| AVON FANCY FEETtext | 73264270 | 1 | 1 / 0 |
| SUPER CURLtext | 75917084 | 1 | 1 / 0 |
| CLEARLY 200%text | 75467851 | 1 | 1 / 0 |
| SKIN-SO-SOFTtext | 75543608 | 1 | 0 / 0 |
| AVON EXTRAORDINARYtext | 78618999 | 1 | 0 / 0 |
| BOHYLUROXtext | 78385683 | 1 | 0 / 0 |
| BLINKY BUDDIEStext | 86068524 | 1 | 0 / 0 |
| SPLIT SECONDtext | 76152085 | 1 | 0 / 0 |
| TINT TINTtext | 78215097 | 1 | 0 / 0 |
| PERSONALLY YOURStext | 75477067 | 1 | 1 / 0 |
| AVON HERE'S MY HEARTtext | 72072269 | 1 | 0 / 0 |
From public USPTO records. A mark is listed when it appears as a senior asserted mark in TTAB or federal-court proceedings on file. Serial links open the USPTO TSDR record.
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Data sources: publicly published USPTO Trademark Trial and Appeal Board proceedings (1951–2026, with possible gaps before electronic filing) and U.S. federal court dockets (PACER/CourtListener, nature-of-suit codes 840 and 820). Figures reflect filings on record and do not characterize the merits, validity, or legitimacy of any individual action by Avon Products, Inc.. Trademark holders have legal rights — and in some doctrines, an obligation — to enforce registered marks. This page does not provide legal advice; consult licensed counsel for case-specific questions. See the full leaderboard.